In response to great demand, we’ve been busy working on some brilliant new features to give you ultimate control over the data you can see about your site: There are 3 main things for you to look at:
1. Keyword ranking across multiple search engines
We’ve spent a few weeks changing the way Analytics SEO helps you with tracking keyword ranks across search engines. Our original method meant you could only check your keyword performance in 1 search engine (your local version of Google), but our new approach means you can now check keyword performance in up to 4 search engines per campaign; for example, you can now check your rankings in Google.co.uk, Google.com, Yahoo.co.uk and Bing.co.uk; or Google.de, Google.fr, Google.es and Google.co.uk.
Our old approach to keyword ranking:
We showed all your campaign keywords on one chart for one search engine. If you’d selected lots of campaign keywords, then this chart could get pretty messy.
We tracked rankings for all your keywords in one search engine only, but to sort, search or manipulate the data you had to export it to Excel.
Our new approach to keyword ranking:
You can now track rankings across up to 4 search engines in one go; for example, you may want to track one keyword in 4 engines, or, you may want to track 10 keywords in one engine. It’s flexible- just click ‘Show Filters’ and select your options.
We’ve also changed our tables to make them dynamic. This means you can now:
• See the total number of records
• Change how many records are shown and page through results without re-loading the page
• Sort the table (without downloading to Excel!)
• Filter each column using built-in drop-down filters
• Search the table by typing in the search field
Here are some examples of the types of things you can do with our new interactive keyword tables:
Example 1: typing "golf" in the keyword field and pressing <enter> will give you all records in the table containing golf.
Example 2: clicking on ‘C KW’ will allow you to just see your most important Campaign Keywords.
Example 3: if you want to see all first page ranks, simply type "<11" into ‘current’ search field and press <enter>. (Alternatively, you could type "1-10").
Example 4: if you want to see all second page keyword ranks, simply type "11-20" in ‘current’ search field and press <enter>.
Setting up multiple search engines is easy; you can either run the Site Configuration Wizard or you can add a new site:
a. How to add more search engines to an existing campaign
Go to the ‘Settings’ tab and click ‘Run Site Configuration Wizard’. You’ll now notice that you’re able to select up to 4 search engines to check ranks across.
Now, when you go to ‘Objectives’ on tab 2, you’ll see a filterable Campaign Keyword Ranking chart which means you’re able to tick the search engines you want to focus on.
Please bear in mind that we will check your rankings across all these new search engines and it may take a few hours to show your initial results.
b. How to add search engines to a new campaign or new site
Click ‘Add Site’, select the primary market you are targeting and select a search engine from the list. You can add up to 4 search engines per campaign, just click ‘Add another’ to add a new search engine to your list.
Note that it is vital to complete all steps, so keep clicking ‘Next’. When you’ve finished, click ‘Done’ to ensure your changes have been saved!
2. Interactive charts
As you can see, we’ve introduced interactive charts to help with keyword ranking, reporting and analysis. Before, if one competitor had a very large number of pages compared to your site and your other competitors, then the scale of the chart made it difficult to read some of the data. Now, as you check filters on and off, the scale of the chart automatically adjusts to the optimum scale to show the data.
We’ve decided to roll this out across the whole site. Here are more examples where this is really helpful:
Example 1: Competitor Inbound Links- clicking ‘Show Filters’ allows you to choose which competitor sites you want to focus on.
Example 2: Pages Indexed in Google- again, clicking ‘Show Filters’ allows you to choose which competitor sites you want to focus on.
3. Interactive tables
As mentioned above, we’ve also changed our tables to make them more dynamic. As well as helping to interrogate keyword ranking records, other examples of things you can do include:
Example 1: Fix Page Structure Issues- if you want to see all pages containing the word "golf", simply type "golf" into the ‘page’ seach field and press <enter>.
Example 2: Finding duplicate meta data- you can now use these interactive filters in the ‘Fix Page Structure Issues’ table (Tab 3, On-site) to find duplicate title tags, descriptions, H1s and keywords. You can also use them to find meta data that is too long, too short or missing; simply select what you want to filter from the ‘Status’ drop-down.
Example 3: Review Unindexed Pages- if you want to see all pages that are indexed in Google, select ‘OK’ from the ‘In Google’ drop-down menu.
Example 4: Link Acquisition Activity- if you want to find all source domains from which you acquired links on the 19th July 2010, select 19th July from the calendar that appears when you click in the ‘Acquired’ search field.
To select a date range, simply type dd/mm/yy-dd/mm/yy, for example 01/07/2010-19/07/2010.
Example 5: Online submissions- based on your campaign keywords, we’ve tried to find as many quality online submissions as possible for you to try and get links from. If you type "submit" into the ‘Description’ search field, you’re able to filter down your results even more.
Printing and reporting filtered data
By default, all reports (PDF, PowerPoint and Excel) in Analytics SEO are WYSIWYG (What You See Is What You Get). So, if you filter one or more tables or charts on a tab, then the report will display this filtered view.
We’d love to hear your feedback. Keep checking back for more updates to the site (or better yet, subscribe to the feed) – we’ve got lots of great improvements planned! If you like what we’re trying to do – please do tell us.
By: Mark Bennett