As usual here at Analytics SEO, we’ve been very busy working on new improvements to our software. Over the last couple of months we’ve hired some awesome new developers who’ve been working hard with the aim of taking Analytics SEO to the next level.
Tomorrow we’re very proud to announce the launch of Analytics SEO, Version 3, our best software yet!
Improvements and New Changes
When you first log in to your account, what will first strike you is that the look of the Dashboard has completely changed. That’s because we’ve modified the interface to make it clearer and more intuitive. We’ve not only changed the interface, but also the layout and structure of the tasks. We’ve also added some cool new features, such as colour coded percentage scores and priorities to show you what’s critical and what’s not.
As you scroll through the five tabs, you’ll see that we now present you with more information for each task. Each page has been laid out nicely so that it’s as well organised and as easy to read as possible.
Another big improvement is that you now have the option to expand and hide different pieces of information, which helps keep the screen tidy. It also means you’re able to see just what you’re currently working on.
You can also optionally view tables and charts, so you can choose exactly what you want to focus on. Just click ‘Show table’ or ‘Hide chart’.
Before, you just saw everything at once and, we admit, it could look a bit messy. The interface is now much tidier and cleaner.
Another improvement we’ve carried out is that we’ve (once again) changed our charts, to make them even more dynamic:
You can still add and remove series (but now there are no filters, you have to click on and off the series’ names themselves); but now in addition you can select a date range. That means you can choose to view your chart across various time periods, for example your whole campaign, or just the last month. Of course, you can print these interactive charts too.
Another great feature the new charts have is the addition of tooltips on each point and series. The tooltip follows your mouse movements over the chart, making it easy to see exactly what’s going on at each point.
In summary, here are the site-wide changes:
- Complete new user interface to make it clearer and more intuitive
- Brand new interactive charts, with tooltips and selectable date ranges
- We’ve changed the names of the 5 stages to better represent them
- Factors and tasks are now grouped to make the interface cleaner. You can expand and close these:
- Each factor and task is scored on how well you’re performing
- Each task is prioritised so you can manage your SEO tasks more efficiently by knowing which task is most important
- Competitive comparisons mean that you can now see exactly how well you’re doing compared to your competition
- Each task is now associated with a time estimate and a difficulty
- Tables can now be filtered to show up to 500 rows so you can see more data at once
- We’ve implemented a Quick Links drop-down so you can quickly reach those important tasks, for example “Select Keywords”:
The previous Overview tab showed you all sites and performance summaries for your campaign.
The Overview tab gives you the option to concentrate on just one site, simply click ‘Site overview’. Or, if you preferred looking at it in the old format, just click ‘All sites overview’.
When you click on ‘Site overview’ you’ll see our 5 stage process presented as a wheel. Each stage shows a percentage breakdown of your site’s performance, and a progress bar that shows you the percentage change from the time of last indexation. For example, SEO Results shows a score of 94% complete with a 1% increase from last indexing, i.e. a great score; and the increase shows you’re moving in the right direction!
Here’s a good example of a competitive comparison in the new Site Audit tab:
You were told that your site had unfriendly URLs, and which URLs were unfriendly. There was no comparison to your competitors.
You can now see exactly how well you’re doing compared to your competition. For example, you may see that 99% of your site’s URLs are friendly and, on average, your competitors’ have only 63%- so you’re doing very well!
Objectives (now called Competitive Position)
This tab contains most of what you need to know to assess your competitive position and to set objectives for your SEO campaign. Hence, we’ve renamed it from “Objectives” to “Competitive Position”.
The key reports on this tab are:
- Competitive Site Audit – analyse how you stack up on key SEO factors against up to 5 competitors
- Comparative Rankings – see how many page 1 positions you have, what your best position is and how ranks have changed since your campaign started
- Marketplace Potential – how much more traffic is out there for the organic traffic-generating keywords that are bringing you traffic today, and who else are you competing against
- Keyword Potential – which keywords could give you the best return
One of the main things we aimed to do here was to make it crystal clear how to view and change selected keywords and brand keywords on an ongoing basis. Here’s where the new Quick Links drop-down menu comes in handy! Simply choose ‘Select Keywords’ from the drop-down in tab 2 and you’ll be taken to the task page.
Of course you can also click Optimise on the ‘Monitored Keywords’ task:
The ‘Select Keywords’ table contains all the pertinent keyword information we can pull together to help you make an informed decision as to the best keyword research and ranking process. It may show data from your website analytics software, competitors’ keywords, your website, manual keywords and keywords from Google AdWords.
This tab has aimed to collate all the structural and content optimisation techniques to help you build a better website for users and search engines. Here you can find images with missing alt tags and the dead link checker.
We’ve also split up the meta factors in the old ‘Basic Content Factors’ table:
The new interface means you can now easily see how much of your meta data is missing or too short, duplicate or too long:
More good examples of our new competitive comparisons are for link building data. You can now see at a glance exactly how many inbound links your website has, and exactly how many inbound links your competitors’ have:
You can also check your Google PageRank and Alexa ranking and see how you compare to the competition:
Measure (now called SEO Results)
The SEO Results tab is a lot more comprehensive than the old Measure one…
We’ve implemented some cool new Progress to Target Bars, which visually show you how well you’re doing against any targets you may have set at the start of your campaign:
We’ve added four brand new Monthly Report tables:
- Month-on-month Organic Performance – are the changes in your website and SEO campaign delivering more customers or not?
- Month-on-month E-commerce Performance – see the number of organic visits from branded and non-branded keywords and the revenue generated each month (provided you’ve configured e-commerce goals in your website analytics software):
- Month-on-month PPC Versus Organic Performance – find out which, PPC or organic visits, is generating a better ROI:
- Month-on-month Keyword Performance – see the average ranks of your keywords and keyword groups on a monthly basis from campaign start date
We’ve combined the three old ‘Search Visits (Google)’, ‘Search Visits (Yahoo)’ and ‘Search Visits (Bing)’ charts into one, to tidy up the screen:
You’ll notice that we’ve moved a lot of the tasks around, and in some cases we’ve renamed them. We’ve also added some new ones. To help you find your way around the new interface, here are some FAQs on where you can find things:
Site Audit FAQs
- Where can I view Basic SEO Factors?
The original ‘Basic SEO Factors’ table has been superseded. The data has been split up and is in different places now:
You can view ‘Domain Age’ and ‘Keywords in Domain’ under Current Position in the Objectives tab.
‘PageRank’ and ‘Alexa Rank’ can be found under General Indicators in the Off-Site tab. ‘Number of Inbound Links’ can be found under Link Data in the Off-Site tab.
‘DMOZ’ and ‘Listed in Yahoo Directory’ can be found under Indexation in the Site Audit tab.
- Where can I view Basic Site Factors?
The original ‘Basic Site Factors’ table has also been superseded in the Site Audit tab. The data has been split up to make it easier for you to read.
- Where can I view Basic Content Factors?
Most of the reports from the ‘Basic Content Factors’ table can be found in the On-Site tab, under Content. You’ll notice that we’ve split up the meta data tasks in to ‘Duplicate Meta Data’, ‘Missing or Short Meta Data’ and ‘Long Meta Data’ to make it clearer for you to understand. You’ll find the ‘Remove Dead Links’ task under Content, too.
‘Pages Crawled’ and ‘Pages Indexed in Google’ can be found in the Site Audit tab, under Indexation.
- Where can I find the Competitor Site Audit table?
The ‘Competitor Site Audit’ table can be found in the Competitive Position tab, under Current Position:
- Where can I view Scheduled Automated Jobs?
The ‘Scheduled Automated Jobs’ table has been moved to the Settings tab.
- How can I create Bing, Yahoo and Google Webmaster Tools Accounts?
This is displayed as information only and can be found under Crawlability, in the Site Audit tab:
- How can I set my Campaign Keywords?
This can be found in the Competitive Position tab, under Current Position. Click Optimise on ‘Monitored Keywords’:
You could also use the Quick Links drop-down menu and choose ‘Select Keywords’:
- How can I add a Custom Task?
Custom Tasks can be found in each tab, at the very bottom of the grouped factors:
- Where can I find Average Weighted Keyword Ranking?
This has been deprecated and superseded by the new ‘Month-on-month Keyword Performance’ table. We feel it’s a lot more useful to give you a monthly average ranking per keyword. This new task can be found in the SEO Results tab, under Monthly Reports.
- Where can I find Competitive Traffic Estimates – Generic and Brand Keywords?
We’ve removed the Competitive Traffic Estimates – Brand Keywords table. The Competitive Traffic Estimates – Non-brand Keywords table is now known as the Competitive League Table and can be found in the Competitive Position tab, under Potential. Have a look at ‘Marketplace Potential’.
You’ll notice that we’ve replaced the term “generic” (used to describe keywords) with “non-brand” across the whole site too.
- Where can I Review Unindexed Pages?
This is still in the On-Site tab:
- Where can I find the Site Pages Crawled chart and table?
The ‘Pages Crawled’ chart and table are together in the Site Audit tab, under Indexation:
- How can I Add Manual Link Prospects?
You can find ‘Import Manual Link Prospects’ in the Off-Site tab, under Link Building:
- How can I check for New Inbound Links?
‘Check New Inbound Links’ is now shown as information only in the Off-Site tab, under Link Building:
- Where can I view Outbound Links?
‘Outbound Links’ can be found on the On-Site tab, under Structure:
By: Laurie OToole
CEO and founder of Authoritas. Entrepreneur, SEO and golfing enthusiast!