We’ve produced an ebook on e-commerce – this is full of useful tips on how best to manage an e-commerce site and includes a checklist of some of the key aspects to be aware of.

It’s filled with tips and recommendations on how you can can optimise your ecommerce site in 2013, written by our CEO Laurence O’Toole. Topics covered in the ebook include:

  • Our Inbound Marketing Process
  • SEO Research For E-Commerce
  • Signals of a Quality Website
  • Technical SEO Issues
  • Convincing Content: Getting Ranked – Content for SEO, Getting Bought – Content for Converting Customers

If you need any any more convincing here’s an excerpt:

‘If I could distil my research into one piece of advice for your 2013 Inbound Marketing strategy for your e-commerce website (or any website for that material) it would be this:

Find expert authors and get them to create the highest quality, most convincing, relevant content pages that directly address your users’ product research and purchase intents

We’d love to hear your feedback on it, so please let us know what you think of the ebook. When you download the ebook you will also receive a Backlink Profile Checklist that is to ensure that you’re site’s backlink profile is healthy and that you’re building strong useful links.

You can download the ebook here.

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By: Anna Champ

Anna

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