Step 5 – Pages

An introductory tutorial video covering Step 5 of the Analytics SEO Welcome Programme:

Transcript

Welcome to Step 5 of our Welcome Programme. This video covers analysing On-Site issues, principally looking at the structure and content of a website.

The Top Pages module will show you your most shared and linked-to pages on your site. As you can see we import a lot of data from Majestic SEO (page-specific numbers) and also obtain a lot of social sharing data from Google+, Facebook, Twitter, Delicious and Stumbleupon.

Content Analysis analyses your site’s use of Meta Data. This enables you to identify keyword use in your meta data (i.e. in title tags and meta descriptions). You can also use this data to help you to identify any potential duplicate content issues with your website by using the duplicate filter and reviewing any pages lacking a canonical URL value.

We also report on thin content or low text count by giving you a word count for each URL.

As with the Crawl Health module, we also provide four columns here which give details for links to and from each URL.

We also display the history of all these issues over time in a chart above the table.

Other modules we have here include a daily representation of your primary indexation numbers in Google. This is a useful module to keep an eye on to ensure you’re not suddenly experiencing a drop in indexation, as that might indicate either an architectural problem with your site or a punishment from Google. If you’re at all worried about whether you’ve incurred a Google penalty, the first place to check is for messages in your Google Webmaster Tools account.

Next we have an Unindexed Pages module which provides details of URLs which don’t appear in the primary indexes for Google, Bing and Yahoo. It is usually advisable to review these in order to see if you have your most important content indexed properly.

We also provide a Keyword Density module which can be used to generate a quick breakdown of keyword use for each URL. You can use this option here to scan any URL and this can be useful for analysing a competitor’s pages.

Image Errors gives a breakdown of the images on a site which are lacking an ‘alt tag’. We give a preview of each image so you can quickly work out which ones are images you’d like to further optimise by adding alt tags to them

So that’s the Pages section. Next, we’ll be looking at the Links tab.