Murmurs of another Google update (September 2013) are rumbling throughout the webmaster jungle. The fear from Pandas and Penguins are justified for poor SEO and badly built websites. But what’s next?

Since the 4th of September the team at Marwick Marketing has seen high profile websites lose up to 50% in search traffic overnight. The same stories are echoed on various Google Webmaster Forums posts. This hints at the fact that Google is in the process of rolling out another major Google update to refine its search listings for its user.

This is great news for everyone, better search results equals a better search engine. But if your website is not tip-top in the world of SEO, it could be really bad news.

While Google has no official comment on the update, users are warned not to take immediate action which could further harm their website. The knee jerk reaction is to start disavowing links but in recent news article Google’s Eric Kuan from the search quality team said:

“The disavow backlinks tool should be used with caution since it can potentially harm your site’s performance. However, if you see a considerable number of spammy, artificial, or low-quality links point to your site, and you’re confident that the links are causing issues for your site, you can use the disavow tool to disavow those links. In most cases, Google can assess which links to trust without additional guidance, so most normal or typical sites will not need to use this tool.”

Most webmasters and SEO consultants agree that websites SHOULD be affected by Google for poor content or black hat SEO schemes. But what about the small to medium business owner who hires out their SEO?

With so much at risk (yet so much to gain) the need for business owners to at least grasp the basic difference between good (modern) SEO and old or black hat SEO has never been more important.

By: Christian Thomson