I’m not one to overuse the word "awesome", but we’re all very pleased with what we’ve achieved with this latest update. We do pride ourselves on being very customer focused and the whole platform has largely been developed in line with customer feedback.
This latest update is a good example of that – a lot of our clients have asked for this modification to our Monitored Keywords module and we hope you’ll all be pleased with the results. The other thing we did this week was make (yet) another change to the way in which we work with Google Analytics to make the importing process run a little more smoothly, especially for clients with large number of sites being monitored.
A Re-designed Monitored Keywords module
* – SEMRush data is based on Google, Bing & some proprietary data. The numbers we import here are 30 day exact match search volumes.
Now, you can see your ranking changes for each search engine side by side, along with Search Volume from SEMRush* and your ranking URL. We think monitoring the ranking URL piece will become increasingly important in the new 100% (not provided) world.
The other main change to this module is the functionality we’ve added to change the data you’re seeing for the time period you’ve selected. So, if you select a 3 month date range, for example, the chart will refresh to show you that time period and the table will also automatically refresh and show you the rank changes for that period (plus the visits over that period** – for as long as we have keyword-specific visit data, that is!). Pretty neat, huh? This provides lots of flexibility in the way in which you can report on ranking changes over time.
** – it will show N/A if it’s not possible to calculate the rank change for that keyword for that particular time period, because, for example, we didn’t know the rank at the start of that period
If you want to work out exactly how it’s done this, download the Keyword Ranking History Report which will give you week by week histories for each keyword:
Here’s an example. Looking at the keyword "best golf teachers uk", you can see the platform says the current rank is 5 and it has moved down 1 place during the last full three calendar months. As I am viewing this module on the 2nd October, this is looking at the rank nearest to the beginning of July (5) and the rank nearest to the end of September (6) and showing the change for that period (-1):
You’ll also notice that it’s showing N/A (N/A) for Yahoo rankings. This is correct, as I only added yahoo.co.uk as my fourth search engine on this campaign yesterday, so we didn’t have Yahoo ranking data for this keyword for the period July to September.
You’ll also notice we’ve added a nice piece of decoration too – each search engine variant shows up with a search engine logo and the country you’ve chosen (these small images also export into PDF reports).
Please note that we shortly plan to add some more options to this module. Some of you, since the launch yesterday, have been specifically asking for "Best Ever Rank" and "Change from Initial" numbers to come back into this module. We should be able to add these options back and in the meantime, you can still access the Rank Change from Initial numbers from the Monitored Keywords task table (use the "Edit Keywords" link in the Quicklinks menu to get here fast):
As you can see, this also now includes the Ranking URL and you can compare that to Landing Page (from Google Analytics) and the Target URL you’ve set.
Google Analytics Integrations
Importing large quantities of GA data (and we grab a lot) for a vast amount of sites isn’t quite as easy as you might think and Google (being Google!) doesn’t always make life easy for you when you try to do this in volume. We’ve overcome various obstacles along the way and recently implemented a new OAuth method for allowing our platform to access your GA data. The latest change in v5.3 takes that to the next level. The code behind it is pretty clever, but essentially all you need to worry about is that if you configured your site’s GA access using the OAuth option, you should see that we’ve now got far fewer issues consistently importing the data on a regular basis.
Well, some of you did appear to feel that we sprung this change on you rather unexpectedly. Sorry about that. We’ll endeavour to give some advance notice to our customers for major updates in the future.
What have we got planned for the near future? Well, you can expect to see some or all of the following features added very shortly into Version 5 of the platform:
- Yandex support
- Baidu support
- New reporting features
- CPC and Impressions data (added for each keyword into the Keyword Research tables)
- A possible "solution" to that nagging (not provided) issue!
- & lots and lots more – both large and small improvements
As always, we’d love to hear your feedback. Do you like these new features? What else would you like us to do? By all means, drop us a line and give us your wishlist. Remember, Christmas is only 83 days away and we’re always happy to keep our little coding elves here busy!
By: Matt O’Toole, Customer Experience Manager at Analytics SEO