Back in July we introduced a significant, new module into the Analytics SEO PlatformMarket Visibility. In this module we assess your site’s overall organic ‘visibility’ for all your monitored keywords against all sites ranking in the top 2 pages of the SERPs (Search Engine Ranking Pages).

Today’s update lets you benchmark your total visibility against competitors by adding and removing different domains from the results.

We’ve also made it easy to categorise your competitors, making it possible to quickly navigate between different groups of related domains, spotting trends and identifying opportunities.

The Market Visibility module inside the Analytics SEO Platform
The Market Visibility module inside the Analytics SEO Platform

Getting started quickly and easily

We’ve made it really easy to get started with the new functionality in this module by importing your existing competitors into Market Visibility and automatically creating a new category called “competitors”. (Note, if you wish to benchmark your performance against competitors that don’t generally rank for the same keywords, then you may have to manually add these domains to the module – if you need a hand with this, just get in touch with our support team.)

Creating, editing and viewing categories in Market Visibility

We’ve now made it possible to categorise competing domains inside Marketing Visibility – and adding new categories, editing them and viewing results within them are all easy to do. Let’s start with adding a new category inside Market Visibility

Adding a new category inside Market Visibility

To add a new category inside the Market Visibility Module, you will first need to select the domains that you wish to be added to the new category. After you do that, simply click on the “Bulk Options” dropdown menu. From there you will see the option to add a new category. Simply follow the prompts from there to add and save your new category.

Adding a new category inside Market Visibility
Adding a new category inside Market Visibility

Viewing your category results in the Market Visibility graph

After adding your new category, you may wish to view your category results visually by displaying the results as a line graph. To do that, all you need to do is to select the category you wish to view from the “Site Category” dropdown menu underneath the graph.

Selecting a category to view inside Market Visibility
Selecting a category to view inside Market Visibility

Changing categories

If you decide that you wish to change an existing category, that’s easy to do too. Just click directly on the existing category name to the “Site Category” column and you’ll be provided with the option to either add it to an alternative, existing category – or create a brand new category.

Changing the category inside Market Visibility
Changing the category inside Market Visibility

Viewing results by category

Finally, it’s also possible to view the results by category, so you can compare like-for-like directly. This lets you compare metrics like overall visibility, keywords and URLs side-by-side to make it easy to spot the movers and shakers!

Viewing the performance of each domain inside a category
Viewing the performance of each domain inside a category

Closing thoughts

Many businesses have multiple products or services and different types of customers. This means that you may have different competitors depending on what product or customer segment you’re focusing on. The improvements to Market Visibility will help you segment your competitors based upon your own category preferences.

We look forward to seeing how you use this new functionality in the platform!