One of the most popular pages in our platform is our Dashboard KPIs page. It’s a one-stop overview of how your site’s been performing, this week versus last week (you can also compare by monthly, yearly & quarterly).
We want to make sure that from the Dashboard KPIs page you can get a quick overview of all the metrics that are important to you; and you can get all the stats you need inside the platform.
And we want to keep on improving our platform in a way that really helps you, our customer. That’s why we’ve added 4 additional KPI Dashboard widgets that should make your life just a little bit easier. Here’s what we’ve added this week…
1) All site visits
All site visits, this week vs last week. This gives you the big picture on how your overall site is performing, not just looking at organic visits in isolation.
2) Average bounce rate for organic traffic
If you see that your average bounce rate for organic traffic has risen, it may be a sign that traffic is less relevant, or it could be an issue with website performance.
3) Organic page views
If you find that you have a significant change in your number of organic page views, then this could be an early indication of changes in keyword rankings.
4) Average time on site for organic traffic
Finally, if you find that the average time-on-site for your organic-referred traffic has changed significantly, then this could be a strong indication of the site content that is – or isn’t working.
Hopefully the above new KPI Dashboard widgets might save you that little bit of time in the weeks ahead! Let us know if it helps you.
Working as Content Marketing Director for Authoritas since March 2015, David also hosts our own weekly show – “This Week In Organic”, commonly referred to as #TWiO.