Last week at the Digital Marketing Show at ExCeL in London, our CEO Laurence O’Toole shared an exciting new presentation, “Keyword Clustering: How big data is taking the guesswork out of digital content publishing strategy.”

In the slides from the presentation (embedded below) Laurence share his thoughts on mapping the internet, how the long-tail applies to website visits, how the six degrees of separation can be applied to the web and how we can apply the same insight to mapping your market.