How to do SEO in 2019 and Beyond

We wrote about PR submission sites that were free back in 2009. That was one of the ways to do SEO then, but SEO has progressed and now we are updating this page.

How do we do SEO in 2020? It is about user intent and having the right content on one’s site for consumers. Since the Google Hummingbird algorithm, Google is looking at keyword intent, semantic terms instead of exact match. Now with Google BERT, Google will be able to better understand the nuances and context of words. BERT stands for Birectional Encoder Representations from Transformers and is Google’s biggest since RankBrain 5 years ago. BERT will impact 1 in 10 of search queries and started being rolled out in October this year.

How do others begin an SEO project with their clients?

We have been interviewing those who have been in Search for more than 10 years as part of our birthday celebrations and we share some tips on how they start their SEO projects.

Lukasz Zelezny

When starting work with a client for SEO, Lukasz has two stages.

The first is a 360 degree audit. He always looks to see where the client is in relation to what competitors are doing. Lukasz reviews and suggests new keywords and content. The second stage involves him working with the client as an SEO consultant to help implement the changes.

Lily Ray

Lily and her team find it most effective to schedule an in-depth on-boarding session with their client as soon as they sign the contract. They need to know their past SEO history, their goals and concerns and what a successful SEO campaign looks like. Lily loves digging into the technical side and uncovering quick wins.

Bill Hunt

Bill follows four main processes when taking on new international seo clients:

  1. The current state assessment, taking the collection of words representing what a site offers and then see how they rank in the local market.
  2. From the current state he goes back to the big 4 for additional points of failure most typical is lack of indexing.
  3. Then Bill makes sure all the sites are interconnected, now around 60% of global sites have removed their global links to other language or sites. Some opt for search engines or leave them off assuming that IP detection will sort it out – again total failures.
  4. The pages ranking well, he tunes the snippets and then sees how things are doing for that same set of words.

SEO Trends for 2020 and beyond

We asked some of our interviewees where they think SEO is going over the next few years:

Pete from Kaizen says that “Featured snippets, voice apps and app rankings paid for inclusion will increase as the reliance on free visits to their websites will decrease.”

Lily Ray from Path Interactive predicts: “SEO will become more of an amorphous and multi-faceted strategy than what it has traditionally been: simply optimizing for the “10 blue links.” We are already seeing this shift take place today – SEOs must consider how to optimize images, video, structured data, the Knowledge Panel, Google My Business, AMP, PWAs, podcasts and other formats beyond traditional text-based content.”

James Bavington predicts: “Social and search engines like Google, Facebook and Instagram will double their efforts to fulfill their users’ needs on their own platforms and charge businesses to be prominently found in the process.” Therefore “organic visibility for a brand’s websites and content will diminish and make that traffic that does come through even more precious.”

Use Authoritas to gain competitive insights, discover new opportunities and dominate the SERPs.

Original post here:

So, you have your press release all checked and ready to go. You have managed to write a newsworthy story about your company that holds enough value to be shared with your buyers. You may not have earth-shattering news at first glance, but pretty much anything can be worth sharing with your audience.

Here are a few examples to get you started:

  • Launched a new product, service or program? Worth sharing
  • Upcoming campaign or events? Worth sharing
  • Attending an exhibition? Worth sharing
  • Speaking at a conference? Worth sharing
  • Won an award? Worth sharing
  • Opened a new distribution channel? Worth sharing
  • Good quarterly results? Worth sharing
  • Won a new customer? Worth sharing
  • Merger or acquisition? No doubt that it’s worth sharing…so start typing quickly!

You’ll have probably carefully optimized your news release too for searching and browsing: killer keywords and long tail keyword-rich text…Check! Inbound reference links to an internal page of your site not just your home page…Check! Incredibly attractive title…Check! Amazingly compelling images…Check! Alt tags…Check! Newsworthy content…Check! Check! Check! Check!

What you can do next

There are different ways of reaching your target audience when you have put together a press release. My advice first of all is to make sure you have your website analytics software configured to track your SEO efforts. Right after that, you need to publish your story on your own website and then send it to many different news release distributors. It is important that your news release is retrievable from as many reliable places as possible and also having it saved in a corporate archive of your company’s press section is a great idea.

Most press release submission sites will only keep your news story for a few months and when that time has passed your story will most certainly disappear unless it is indexed by Google and the other search engines through a permanent link on your site. You want to make sure that when a potential buyer searches for an essential word embedded in your press release a couple of years after you have published your story, he will find you easily in the SERPs (Search Engine Results Pages).

As I have mentioned before, you also want your story to appear on news wire distribution services simultaneously so that it gets as much exposure as possible. The great thing about submitting your Press Release to a news distribution channel, when done properly, is a visible increase in:

  • Visibility of your company in the search engines
  • Inclusion in online news services such as Yahoo, Google, Lycos and many others
  • Possible media coverage by a journalist who can pick up your story
  • Real time contact with your audience in case the distribution service offers RSS feed
  • Back links from good-quality sites that increase the ranking of your Web site for your keywords

There are a great number of distribution services available on the Internet. Most of them offer the possibility to purchase basic coverage in any geographical area for a fixed annual fee. But there are some others press release submission sites that offer good media exposure at a very low cost or for not fee at all.

Try these 20 Free SEO-Friendly News Wires

As a marketing professional I know how hard and time-consuming distributing your company’s news can be.

Take my word for it, when I say that I have spent hours and hours conducting research on the most affordable free Press Release submission sites.

So now I’ve come up with my list of over a 100 sites that can be found on the Analytics SEO project management tool; and here are the free ones that I recommend.

Hopefully, this will help lighten the workload of any SEO professionals, link builders, PRs and webmasters who are running SEO campaigns.

Domain Free Cost/Release Min Fee/Year SEO Friendly Notes Yes £0.00 £0.00 Yes Hyperlinks limit per release:2 Yes £0.00 £0.00 Yes Hyperlinks limit per release:2 Yes £0.00 £0.00 Yes Allows full html and clickable links but not anchor text links Yes £0.00 £0.00 No Links are not clickable Yes £0.00 £0.00 Yes Only covers US geographical areas at registration Yes £0.00 £0.00 No Contact urls are clickable Yes £0.00 £0.00 Yes Html friendly Yes £0.00 £0.00 Yes It takes about a month for a release to be published Yes £0.00 £0.00 Yes Html friendly Yes £0.00 £0.00 Yes Html friendly but tags need to be put manually Yes £0.00 £0.00 Yes Easy to use. Immediate release Yes £0.00 £0.00 Yes Html friendly Yes £0.00 £0.00 Yes Html friendly Yes £0.00 £0.00 Yes Hyperlink limit per release:1 Yes £0.00 £0.00 Yes Html friendly Yes £0.00 £0.00 Yes Html friendly Yes/No £349,£89,£49 £0.00 No One press release per day (for free) Yes £0.00 £0.00 £0.00 Only covers US geographical areas Yes £0.00 £0.00 Yes Limited only to the nanothechnology industry Yes/No £249,£295,£399 £0.00 No Logos can be uploaded only in paid articles

Let me know whether you know of any more good sites and I’ll update the list accordingly.

Your feedback is always welcome!

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