TL;DR: Key Features/ Benefits Of New Module:
- Instant organic visibility on any domain from our commercial database of >120mn keywords across 26 countries
- Comprehensive universal ranking analysis – so you can identify Direct Answers and People Also Ask, etc..
- Ability to query a limitless number of domains and download hundreds of thousands of queries
- Track visibility vs. competitors over time, etc etc..
When we the bought Linkdex platform in the middle of last year, we inherited an SEO platform that had been built on a completely different tech stack to the one we’d been using for years. We had already been developing a completely new stack of our own and were in the process of developing new modules for that and deprecating older modules on our existing Authoritas platform. So we had a key decision to make: a) rebrand the Linkdex platform, retrain a lot of our engineers, hire some new developers to support it and move everything we wanted to keep from our existing Authoritas platforms onto the Linkdex platform or b) move everything the other way onto our new Authoritas tech stack from Linkdex and continue to move modules from our existing Authoritas platform, whilst continuing to support the Linkdex platform. We chose b) and that’s what we’ve been working on ever since (alongside lots of other work, of course!).
Well, I’m glad to say that in the last couple of months, our users will have begun to see the fruits of this labour as we deprecated the Linkdex Visibility “app” and launched a new Visibility Explorer module in its place. Yes, I know, I should have perhaps written this blog post sometime ago, but you know, what can I say? It’s been busy! 🤷🏼♂️Best laid plans of mice and men and all that…. Anyway, this is live now and is available for use by both our existing Authoritas platform users and our Linkdex users and it looks like this:
Yes, that is the Premier League table (in order as it is right now – handy that Liverpool are top and Man City are second as the colours match and yes, I know, Arsenal are third and in yellow, but look it’s their Away kit, ok??). But that’s just the Overview which will show (by default) the Visibility of up to 25 domains over time (you can select other metrics – more on that later).
If you click on the second tab, you also get this view (Ranking URLs):
This shows you the top ranking URLs for all those domains, ranked (by default) in terms of the URL’s overall visibility in the SERPs (Search Engine Ranking Pages). But there’s more!
You also get a Ranking Keywords view too! Aren’t we nice? 😀
The data itself is the result of us collecting ranking and search volume data on over 120mn keywords each month across 26 different markets. It was 23 up until last month, but we’ve recently added 🇮🇹Italy, 🇳🇿New Zealand and 🇨🇭Switzerland (with support for both 🇫🇷French and 🇩🇪German) too this week.
So what can you do this with all this data I hear you scream at your monitor? Well, not surprisingly, lots of things.
How about checking the visibility of, I dunno, the top 10 football league clubs in Serie A right now? Sure, you can do that:
It only takes a second to run this query and look, Fiorentina even happened to come out in the right colour! 😀Why would this be useful? Well, say you want to conduct some quick research on a market and you have a good idea of who the leading players (pun intended) are and you want to see what their visibility in the SERPs is right now compared to your client’s and whether there are any good opportunities to increase your client’s visibility and save money on PPC campaigns. Well, that bit’s easy. The chart will show the overall trend over time and you can also see at a glance how each site is trending for a whole host of different metrics:
Want to know which site is ranking for the greatest number of keywords or has the most unique ranking URLs (‘Unique Pages Count’) and 💥boom! Voila! Or should I say, because we’re using an Italian example, Ecco! Incidentally, in this particular case, the answer would be Inter Milan:
Now, say you want to know what the most important ranking URLs are on that site, well, just click on the Ranking URLs tab and you’ll be shown the following table, listing the most important ranking URLs in your market (i.e. for all the domains you have entered):
Want to drill down to just one site? Well, just apply a filter and it’ll make a new query and within a couple of seconds, you’ll have your answer:
(You could also get this result by just entering this site on its own in the module and just clicking on the Ranking URLs tab).
You’ll notice that as you add domains into the form, they’ll appear as ‘pillboxes’. You can remove these by clicking on the ‘x’ icon and clicking on the gold ‘SEARCH’ button again. Alternatively, you can toggle these domains on or off by simply clicking on them and they will be removed or added back into the analysis. This allows you to quickly asses how different domains compare to each other in terms of the number and types of ranking keywords, URLs, universal visibility and other metrics.
This view gives you a breakdown of the top ranking keywords for the first domain you have entered, along with comparative ranks for the first three competitors you have entered (we’re currently working on allowing you to more easily select other competitors).
There’s a lot of data here, but you can add even more. Just click on the Settings icon (it’s a grey cog):
Then select ‘Show/Hide Columns’ and you’ll see that there’s a whole host of other metrics that can be toggled for display in this table:
Want to compare Visibility share (‘share of search’, if you like)? Then simply add in the ‘Visibility %’ columns.
Want to see what your competitors are ranking for? Then add in the Result Type column next to their ranks too.
If you’re overwhelmed by the amount of data on offer in this module, you can click on the green help icon at anytime to get an explanation of each.
You might notice one column in particular in this table, labelled ‘Universal Results. This provides you with icons which indicate the types of universal results we’ve seen in Google’s SERPs for each keyphrase. The example below shows that Google is returning an answer box, along with organic and video results for the term “premier league manager”. This can be especially useful when you’re trying to find opportunities to rank for a result type other than a typical blue organic result.
Export tons of data!
On either this or the Ranking URLs table, you can quickly and easily download the raw data in CSV format. Just click on the the Settings icon and select ‘Download CSV’. This will export up to 500,000 rows of data, which can be very useful when you’re dealing with large domains that rank for lots and lots of keywords.
We hope you enjoy using this tool. It is the second of a number of explorer tools we plan to release this year and should help you to gain valuable insights quickly and efficiently. Please do feel free to offer feedback as you use it, as we’re continually updating all the modules in the platforms.