Need some help with getting ahead of competitors in a niche market? Last week Frances Brown from Nightingale Design Research shared her tips and…
runs design research consultancy Nightingale Design Research with her husband Michael. She is a psychologist who has worked with a very wide range of organisations including Balliol College Oxford, LEGO, The Pensions Regulator and Health Education England to provide rigorous, practical research into the ways they can improve the design of their products, websites and applications for their users. She loves extracting meaning and understanding from data, so that companies can base their design decisions on evidence rather than on guesswork and assumptions. When it comes to SEO, her question is always ‘how can you add real value for your user?