Francesco Baldini is an UK based Independent SEO Consultant with over a decade of experience in digital marketing and business consulting. Francesco is involved in SEO strategy, planning and Technical SEO for his clients. He is a contributor to SEMRush blog and OnCrawl. He taught himself HTML in the late 90s with a series of DVDs bought in newsstands, created a few websites on GeoCities and landed his first freelance work in HTML. He has worked on national and international ecommerce websites, content and Saas websites.