Sophie loves technical SEO. Like, passionately. Ask her anything about bookmarklets, algorithm updates, on-page optimisation, e-commerce or auditing and she’ll happily blow your mind. She also loves penguins (and even runs her own store), so if you happen to be in the business of penguins and want your site to rank higher, you know where to come. Sophie joined Rise at Seven earlier this year and is a SEO Strategist at the agency.