Here we have an interview with the charismatic Nick Garner, former Head of SEO at Unibet, now CEO of Searchworks.

Nick talks about how he really wanted to be in the antiques business as a child, his foray into the world of sport and how he ended up in SEO. The reason why he hangs around in SEO and how he loves the conceptual nature of SEO and the way that it encourages discussion. The problem Nick sees with this is that you get ‘SEO Rockstars’ who don’t necessarily know what they’re talking about.

Nick then tells us about the method in which he goes about starting an SEO process, including educating clients about the value of SEO. Finally he talks to us about his favourite topic of linkbuilding. Enjoy!

By: Anna Champ

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