Majestic SEO API Integration – Stage 1

Good news everyone! We’re just implemented stage 1 of our Majestic SEO implementation!

A special thanks to all our long standing customers that have been waiting for so long for this – your patience has finally paid off.

Here’s the details of what we have done so far:

Out with Yahoo – In with Majestic SEO

Majestic SEO

We have replaced the existing Yahoo Site Explorer and backlink data from our own backlink crawlers with data from Majestic SEO’s new Fresh index which currently boasts 67,037,133,255 unique URLs!

We’re now using this data in the following places:

Overview Tab

New Inbound Links KPI Summary – allows you to see a week-on-week, month-on-month, quarter-on-quarter or year-on-year view of the new inbound links you are getting.

Competitive Site Audit

In this table we have replaced the total number of inbound links with Majestic SEO’s data as well as the Deep Link Ratio% (the percentage of inbound links that go to pages other than the home page).

On-Site Optimisation

Inbound : Outbound Link Ratio – this now uses a combination of our crawler for Outbound Links from your site and Majestic SEO data for unique inbound links and unique inbound domains.

Off-site Optimisation

Number of Inbound Links – this shows a chart of total inbound links to your site and your competitors. We have replaced our data with Majestic SEO data, so you are likely to see some rises and in a few cases some falls in link counts. This also shows a table of backlinks based on a call to Majestic to ‘get top backlinks’. At the moment we are limiting this to detailed information about the top 5,000 backlinks to your site. We can in theory pull in detailed data about 50,000 backlinks, so please do give us your feedback about what you’d like to see and how you like to use this data.

Number of Inbound Domains – We analyse the unique number of inbound domains from the detailed links provided by Majestic SEO.

Inbound Link Quality – We have replaced our algorithm with Majestic SEO’s AC Rank – which is their equivalent of Page Rank. This averages the AC rank of the inbound links for your site and your competitors.

Deep Link Ratio – Here we now do a high level analysis of your total number of inbound links as indexed by Majestic SEO.

Poor Anchor Text – Using the detailed backlink data from Majestic SEO – we analyse this data to try and find inbound links with poor anchor text; so that you can contact the site owners to try and improve the anchor text.

Lost Links – Every week we check the differences between the detailed inbound link data we store about your site. We’ll show a list of these lost links so that you can double check and re-target them if necessary. This should be more useful than ever due to Majestic SEO data.

Non-linking References – we now use Majestic SEO to help us identify citations (domain mentions) we have found on the web without links to your site.

So as to avoid any confusion, I’ve added a note about link building – we currently query the search engines using advanced operators to try and pull together a great set of link prospects for you based on your campaign keywords. We do not use Majestic SEO data in this process.

Please note in many instances you will see a significant increase in the number of reported backlinks to your website; this is due in part to the limitations of our old method of collating link data as well as the breadth and depth of Majestic SEO’s data.

Majestic SEO Implementation – Stage 2

What we have set out above is just the initial phase of our work with this great link data. We have some minor improvements planned which will soon integrate more detail around no follows, C class IPs and so on and so forth and then a few major projects….

Here’s a hint of what’s coming very soon; we will be re-crawling this link data to provide more in-depth competitive backlink gap analysis to help you understand the different type, quality and characteristics of your links and your competitors’ links.  Soon you’ll be able to give your clients a much clearer view of what it’s going to take to compete for a given keyword!

Watch this space and do let us know if you have any feedback or suggestions; or feel free to comment below.

By: Laurie OToole

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