Mammoth List of 129 Takeaways from BrightonSEO | Part 2

This is a guest post from Ned Poulter. Ned currently works as an SEO Manager at Quirk London, a marketing agency for a digitally enabled world.

This post is part 2 of the ultimate list of 129 takeaways from BrightonSEO (read part 1 here). This post includes all of the industry best practices, useful tips, pointers and breakthroughs that I picked up during the afternoon session on the day: 

How to be a Better SEORichard Baxter (Founder, SEOGadget)

Richard’s talk had to be one of my favourites of the day. He was asked by Kelvin to speak about something he never had before, so away went the awesome Excel tools and API usage and in came the inspiration; kind of like an SEO TED talk.

57. What ideal qualities does an SEO have? It’s beyond the material things – Excel, learning to code, copywriting etc…

58. The golden rule is that you have to decide what your goals are

59. Get a mentor or find somebody you respect and copy them

60. If you don’t love what you have just done then keep working on it

61. Be entrepreneurial

62. Pitch yourselves correctly

63. Pick the most elegant way to communicate

64. Think about the perception that people have of you

65. SEO are very curious and not afraid to ask why

66. Learn something new once a week

67. Keep good feedback and use it to make yourself feel better, then revisit it and think how you could have made the feedback even better

68. The difference between an SEO executive and an SEO consultant is they are not afraid of reinventing the wheel

69. Make it your job to put your boss out of their job

70. Rehearse everything – client phone calls, meetings, pitches

71. Take yourself outside of your comfort zone

72. Make yourselves indispensable – ask yourself what is your special knowledge/discipline?

73. Build your own websites

74. Think about the job that you want, not the job that you have.

75. Learn to sell anything, anything at all – if you can do that you will have no problem selling SEO

76. Always follow up

77. Know your figures, all of them

78. Communicate your successes regularly – it’s exciting and it makes everybody feel great

79. Leadership comes from certainty and certainty comes via confidence

80. Be independent

81. Work towards making what you do, a little bit better every day

Richard has written these points as well as some other inspirational ways to make you a better SEO on the SEOGadget website click here to read more.

SEO Deliverance – Tony King  (SEO Managing Consultant, Semetrical)

82. Being an SEO in a large organisation (a big brand) can be difficult

83. Step back and think about how you position yourself

84. You need influence in the business, deliver genuine SEO change

85. Research phase: know your marketthrough keyword research & searchers intention

86. Research phase: know your competition – Assess the SERPS conduct gap analysis

87. Research phase: know your competition – Know your SERPS and who’s competing with you, ask yourself – who is competing? Who performs consistently well?

88. Research phase: Know your websiteunderstand it’s purpose, what it’s been in. The assets behind it

89. Development phase: know your objectiveswhat’s the company mission?

90. Development phase: know your strategy

91. Development phase: know your limits – are you tracking them correctly?

92. Implementation phase: know your audience

93. Implementation phase: plan

94. Implementation phase: know your stuff

Separated by a Common LanguageLynne Murphy (Reader in Linguistics, University of Sussex) 

Lynne’s talk was both funny and very informative and completely off the topic of SEO. She discussed the differences between American English and British English debunking a lot of the ‘Americanisms’ that many of us Brit’s love to hate so much; by proving that the Americanisms actually came first. Having studied English Language I thoroughly enjoyed this talk, although Lynne didn’t publish the slides if you contact her on Twitter (@lynneguist) then I’m sure she’d be happy to share.

A Decade in Affiliate Marketing – James Little  (Partnerships Director, Top Cashback)

Unfortunately I only saw half of James’ presentation and therefore didn’t make notes, I’ll be sure to publish the slides here if and when he publishes them.

Lightning Talks

One thing that I really enjoy about BrightonSEO is that Kelvin changes the format of the presentations in the afternoon, opting for 7-minute presentations instead of the thorough 45-minute slots from the morning session. These help to keep the attention of the crowd and get some great points across in a short period of time. A rundown of these talks has been included below:

7 things you need to know about Mobile SEOAleyda Solis (International SEO Consultant / Founder, Orainti Search Marketing)

95. What’s your mobile audience on your site – does it exist?

96. What’s your site behaviour in mobile SERPS? – you can check this in Google Webmaster Tools (see below)

97What’s your audience behaviour in Google’s mobile search? – Check in Google keyword tool, filtering by mobile

98. What’s your site behaviour by mobile devices? – Google Webmaster Tools > fetch as Google mobile bot

99. What’s your content and product offering for a mobile site?  – Are you going to get specific content for your mobile site?

100. What’s your technical capacity to develop a mobile site?

101. Based on the previous slides decide what type of mobile site is best for you…

7 Things about Mobile SEO you need to Know – @Aleyda at #BrightonSEO from Aleyda Solis

Social Media Reverse EngineeringYousaf Sekander (Head of SEO, RocketMill)

102.Yousaf took the time to introduce the tool that he has built SocialcrawlyticsThis a fantastic tool especially useful for social profile research and link building!

103. Find a write up of Yousaf’s talk over on the RocketMill blog.

Reverse engineering your competitor’s social strategy social crawlytics from ysekand

Using Content, Flow Variation & Visualisation to WinSimon Penson (MD, Zazzle Media)

104. Most people are completely unimaginative when it comes to developing their content strategy

105. Great content schedule needs peaks and troughs

106. Peaks are made up of big content ideas, examples include: The Voice (TV show) and FHMs 100 sexiest women (Print)

107. Troughs are made up of small but frequent (‘regular’) content ideas, examples include: top 5s, quick tips, Q&As

108. Data visualisation can help with the peaks

109. Peaks can also come from ‘big ideas’ for linkbait, either: ‘ big budget’ (e.g. or ‘small budget’ (e.g. Ross Kemp folds)

110. Then visualise your flow across each channel – Simon recommended for this…

Brightonseo presentation 2012 from Simon Penson

Future proofing SEO on large websitesBerian Reed (Head of Search & Online Partnerships, Auto Trader)

111. Ask yourself – ‘how can I make my content work harder?’

112. Copy and paste is the most popular form of sharing online

113. To ensure that you get link attribution from those sharing your copy via copy + paste Berian recommended using Tynt – a JavaScript plugin that allows you to hijack copy & paste and automatically acquire link attribution.

114. Use this GA hack that allows you to pull the full referring URL

115. Keep ahead of the curve against your competitors when Google algorithm changes are put live, use to see what your competitors are changing on their site and learn from it!

116. Other tools to create/maintain competitive advantage include and

117. When placing infographics on your own site ensure that you use your own URL shortener

Future proofing SEO on large websites #brightonseo from Berian Reed

Client Checklist for SEOsSion O’Connor (Marketing Director, Vanquis Bank)

Unfortunately I missed Sion’s talk, but have included her slides below:

#BrightonSEO Client Checklist for SEOs with notes from Sion O’Connor

The business of SEO and how it can make our world a better placeJason Woodford (Chief Executive, SiteVisibility) 

Jason presented a pretty inspirational talk on assessing the state of the SEO industry, he summarised it saying that we are in a time of boom and we should capitalise upon this. Should you wish to hear about some of the proposals Jason made, I’m sure he’d appreciate you getting in touch with him on Twitter (@JasonAEWoodford).

Pinteresting SEODanielle Fudge (Head of SEO, Forward3D)

Danielle spent her talk explaining how her team at Forward3D had used Pinterest as a link building research tool to research for link targets in the ‘garden shed’ category (seriously!). It was a really interesting talk and showed that this activity actually achieved some great results, they even built a tool for it ( and I’d strongly suggest you check it out [currently in beta, but live soon].

118. Contact Danielle directly if you’d like to check out in beta [otherwise it’ll be live soon]

Quickfire Analytics – 7 Custom Reports in 7 MinsAnna Lewis (Digital Marketing Executive, Koozai)

The day finished with a wave of generousity from Anna, resident Analytics genius at Koozai who offered 7 awesome custom Google Analytics dashboards for managing your SEO campaigns. Links to these dashboard and reports are included below:

119. SEO reporting dashboard

120. SEO report

121. PPC reporting dashboard

122. PPC report

123. Brand monitoring dashboard

124. Brand engagement dashboard

125. Social media dashboard

126. Tech dashboard

127. Anna also shared a great explanation of tracking email marketing

128. As well as a brief guide to event tracking

129. If your site is a WordPress site, use Yoasts Google Analytics for WordPress plugin – this enables the event tracking to be added to all external links just by ticking one box.

I strongly recommend you check them out – I’ll certainly be using them!

Quickfire Analytics – 7 Free Google Analytics Dashboards from Koozai

All In All: A Summary

BrightonSEO not only offered many fantastic insights into many aspects of the SEO landscape that will leave us professionals scratching our heads over the coming months. It also reinforced the collegial nature of the SEO industry; with most of the social times such as the coffee and lunch breaks, as well as the post conference beers, offering almost the same amount of value in terms of netorking as everything learned during the day.

I would highly recommend the #BrightonSEO conference to any SEO professionals or any who are in an industry that thinks they need to consider SEO, and lets face it that’s most (if not all!) of them…

We’d love to hear your thoughts on September’s BrightonSEO, did you attend? Did you miss out but are planning on attending next time?

Ned currently works as an SEO Manager at Quirk London.

Leave a Reply

Your email address will not be published.

Fill out this field
Fill out this field
Please enter a valid email address.