The first was for Marketing Excellence in Retail & FMCG and the second for Marketing Excellence in Search. We were certainly up against some tough competition and congratulate all the other shortlisted companies and of course, the winners!
Here are some photos of the event – just look at those smiles!
One thing about the Masterclassing Awards that has to be mentioned, is the time taken in between winner announcements, to talk to a member of the team receiving the award about the work they did. This gives the audience an idea of why the work won and what other teams in the industry are producing. So, thanks for that Masterclassing!
A huge thanks also goes to PriceMinister.com, who collaborated with us on this specific campaign. Their SEO and data science team mashed Authoritas’ data up with their own internal data and created a process to programmatically create new product landing pages by using the right combination of products and content which formed the ‘perfect’ page.
PriceMinister’s search visibility increased rapidly by 41% within 2 months and 43.5% within 3 months. If you want to take a deeper dive into the case study, you can find it here.
Feel free to leave us a comment about the case study, or get in touch to see how we can help you!