Another hot day in the UK brings another hot new Analytics SEO platform feature!
Today we released a sweet new Keyword Tagging feature. This is a fantastic new way in which to assess how your keywords are performing by categorizing them appropriately. Keyword tagging will be available to everyone who has access to the platform.
Here’s how you set it up:
If you want to assign tags to an individual keyword, navigate your way to the Keywords > Keyword Rankings section of the platform. In the keyword table, click on the Actions column and then click on the Manage Tags option. Add the tag you would like to associate with that keyword and click Save. You will probably also notice that we have added more options to help you manage your keywords more easily. We are now offering new row-level options where there used to only be the ‘Create Task’ functionality, there are now 5 additional actions to choose from as seen in figure 1 below.
Figure 1: Adding Tags to Individual Keywords in the Keyword Rankings Module
You may also notice that we have added a Bulk Options drop-down menu to the top left-hand side of the Keyword Rankings table. If you click the select all checkbox, you will be able to perform multiple bulk actions to your selected keywords, as shown in figure 2 below. Please note that in this section of the platform, you can only add a tag to a maximum of 25 keywords. This is because the graph at the top of the page populates with the data of those selected keywords and if any more than 25 are selected, the graph could start to look quite complicated and won’t provide for a great user experience.
Figure 2: Bulk Options in the Keyword Rankings Module
If you want to add a single tag to more than 25 keywords, branded keywords for example, all you need to do it navigate your way to the Keywords > Keyword Research section of the platform. This is probably the more efficient way of adding tags as you have the option of assigning a single tag to more than 25 keywords at a time. In the top left hand corner of the keyword research table is a checkbox that allows you to select all keywords. Click this box and navigate your way to the drop-down menu just above the check box. Click the down arrow and select Add Tags to Keyword(s). This option allows you to tag up to 500 keywords at a time. This functionality is particularly helpful when you have several hundred keywords and would like to tag and track them all. This is illustrated by figure 3 below:
Figure 3: Adding a Tag to Multiple Keywords in the Keyword Research Module
If you already have keywords within the platform, another way in which you can add tags is by exporting the keywords you have as a .csv file, tagging them in Excel and then using the Upload Keyword action in the Keyword Research module, re-import them back into the platform. The platform will update the keywords your currently have with the tags you have assigned to them and will not create duplicates.
Let’s recap how the relationship between keyword and keyword group has changed:
Previously, you had to select one keyword group per keyword as illustrated below
For example, if you had the keyword ‘headphones’, this particular keyword could only belong to one keyword group ‘accessories’, but this has now changed with the tagging feature. This same keyword can now belong to a number of keyword groups, ‘accessories’; ‘brand’; ‘quick wins’ etc. This allows you to assign multiple tags to any one keyword, filter by relevance and analyze accordingly. We have renamed the Keyword Group to Primary Keyword Group and the relationship between them is illustrated as follows:
Now that you have your tags setup, we can get into the fun part – using them!
You can tag your keywords in whichever way you see fit. As a suggestion, you could categorize your keywords by your site hierarchy. In figure 4 below, we have tagged the ‘apple headphones’ keyword as it appears in Apple’s site hierarchy: Brand > Accessories > Audio & Music > Headphones.
Figure 4: Tagging Keywords by Site Hierarchy
Following on from the above example, I have exported the keyword table from the platform, duplicated the Tags column and filter the first column (column D) by “brand” and the second column (column E) by “accessories”, this is now where you can match keywords by ranking URL. Are they what you would have expected? Are there any anomalies? This filtering can be seen in figure 5 below:
Figure 5: Filtering Data by Tags
Another way in which you are able to use the tagging feature is for ‘quick win’ keywords. If you filter the keyword table by keywords ranking 11-20, i.e. On page 2 of the SERPs, a list will populate of all of your keywords ranking in those positions. These keywords will require some work but is relatively easy to get them ranking on the first page. As we all know, if you are on Page 2 of the SERPs expecting traffic to your site, it’s akin to expecting to find the legendary birds Zapdos, Articuno and Moltres flying around your living room in Pokémon Go. So get out there, do the work, and get those keywords to page 1!
Figure 6: Keywords Tagged as ‘Quick Wins’.
You can also filter the keyword table by large search volumes, giving you all of your keywords that are in high demand and tag them accordingly, as shown in figure 7 below:
Figure 7: High Demand Keywords
Another way in which you can filter your keywords by multiple tags, if for example, you would like to see how your branded keywords in the UK are performing, just use a comma to separate the keyword tags in the filter box, illustrated in figure 8 below:
Figure 8: Keywords filtered by UK and Brand Tags
A couple of things to note:
To edit or remove tags, simply just select the keywords with the tags you would like to edit, remove them and click Save. Then re-select those keywords and add the tag you would then like to associate them with.
You cannot sort keywords by the tag column so the best solution is to download the .csv file and do so in Excel.
These are just a few examples of how you can use the keyword tagging feature within the Authoritas platform. We are planning to eventually have tagging features throughout the various modules in the coming few months, so keep your eyes on the blog for more updates! In the meantime, why don’t you let us know how you would use this great new feature?