Do you have a favourite SEO tactic? We have so many that we can’t even decide on one. Luckily Hannah Thorpe, Victoria Olsina and Naomi Sanderson joined us on Tea Time SEO and shared their favourite tactics with us. If you want to get our experts tips make sure to watch their talk on our YouTube channel or read the slideshow with their notes. Share your favourite SEO tactics with us on twitter!
Victoria Olsina is a SEO consultant and speaker specialising in the Fintech vertical. Her favourite SEO tactic is optimising for featured snippets.
Optimising for featured snippets
Best for keywords on positions 1-10. You could have the best content and backlinks but without this particular formatting, you won’t be on top of the SERP. The best thing is that this can all be done by the content team without any developer involvement. Formatting pages for featured snippets is the easiest way to take a page from position 10 to position zero.
How do you optimise for featured snippets?
1. Use anchor links or “jump links” at the beginning of the page
This reinforces where the snippets should be extracted from. These are good for both UX and SEO, particularly for extensive articles, as they work as an index. Also, they send signals for featured snippets, and get added to the SERP similarly to a breadcrumb in the search results.
2. Make every heading a question from “People also Ask” and use “?” at the end of your question. There are basic questions you always should answer and include as H2-H5s:
- What is [target keyword]?
- What are the benefits/advantages of [target keyword]?
- How can I get/apply the [target keyword]?
- Why Us for [target keyword] vs. Competitors?
These are useful for featured snippets but also for the value proposition of your product or service.
3. Use short and crisp one-paragraph answers (40-50 words), including lists and tables.
Here there are two examples:
Answer with a short paragraph:
Answer using a list:
4. Add a relevant image and optimise it for the featured snippet query
If you do not, you risk Google showing someone else’s image. This is one of the most common mistakes in featured snippets optimisation, but fortunately it is very easy to fix. Make sure your alt text, image title, description and file name are aligned with the featured snippet query you are targeting.
5. Longer content is preferred.
All factors being equal, Google will go for the page with longer text as it sees longer content as more “in depth.”
6. Use FAQ and HowTo Schema
For more SERP visibility combine with Schema: FAQs and HowTos. These two are a great way to increase SERP real estate fast. We have seen Google picking up the Schema and showing it in SERPs in less than 48 hours! Also, if you are using WordPress, the Yoast SEO plugin includes FAQs and HowTos, for a straightforward implementation.
Thank you Victoria for this great summary. If you want to get more insights on SEO, make sure to check out Dylan Adamek’s post on What is a Bad Link? Assessing Your Links in 2020 or Silvia Sanna’s notes on Is Voice Here to Stay? It’s now 2020.
We will see you Monday’s and Thursday’s at 4pm BST on our YouTube channel. In the meantime, don’t forget to sign up to Tea Time SEO to stay up-to-date.
Image credit: https://unsplash.com/@joannakosinska