Manage and compare performance across different teams, brands, countries and more!
We have recently launched a new Site Tagging feature, which allows you to tag your sites within the platform. This provides a much easier way of organizing your sites, as you can add as many tags as you like to any one URL, but this is much more than a funky new admin feature. You can use these tags to compare organic performance by tag(s) on the Multi-Site Dashboard, which is great if you are an agency managing multiple sites or a Global Head of SEO comparing results across brands worldwide.
The Site Tagging feature is probably best explained using a few use cases:
If you are a large agency with several hundred or thousands of sites, the Site Tagging feature aids in better management of these sites and a much easier way of pulling relevant sites together to compare site-specific data. In a large agency, your sites can also be tagged according to industry, team, individual account manager and/or services offered. All you need to do when setting up your tags is navigate your way to the Settings > Sites section of the platform. In the Action’s column on the right-hand side, select Manage Tags and enter the tag(s) you would like to associate with that specific site, click Save, and there you have it. As shown in figure 1 below.
Figure 1: Adding tags to sites
After setting this up, navigate to the All Sites Dashboard, filter your sites by the tags you have added and the data will populate according to those site-specific tags. This can be seen in figure 2 below.
Data could then be pulled and analyzed by an Account Manager, the Head of SEO or Client Services Director to compare and contrast performance. It could even be used to upsell other services offered by the agency. In figure 2 and 3 below, you can see the performance of Team A versus Team B and the sites they are managing filtered by the respective team. Figure 2 shows Team A’s average increase in rankings is 20, whereas figure 3 shows Team B’s average increase in rankings is at 27. This shows that Team B are doing better than Team A and could then perhaps adjust their strategies.
Figure 2: Sites filtered by Team A
Figure 3: Sites filtered by Team B
Agencies can also tag clients by the services provided i.e. PPC, SEO, content marketing, web design etc. Filtering of this data leads to insights that could be used for cross-selling other services offered. For example, in figure 4 and 5 you can see that clients that use the agency’s full-service offerings have an average increase in rankings of 33, as opposed to clients that just use their SEO services, which have an average increase in rankings of 15, shown in figure 5.
Figure 4: Sites filtered by Full-Service
Figure 5: Sites filtered by SEO services
Sites can also be tagged according to size in order to compare performance between large, medium and small businesses, see figure 6 below.
Figure 6: Sites filtered by SME
Contract renewal dates can also be applied as a tag for both agencies and enterprises. They can filter the table based on upcoming renewal opportunities and slot them into a retention marketing campaign. These marketing campaigns could show that company’s performance, prior to the upcoming renewal, and suggest areas for improvement using your agency or enterprise’s products/services, as illustrated in figure 7.
Figure 7: Sites filtered by renewal date
In an enterprise with multi-national teams, the Site Tagging feature is great for tracking performance in a number of ways. It can be tracked across different brands, teams or geographies, it can also be used to track the performance of an agency versus an in-house team, or one agency against another if they are working on different sites. A technical team can also filter the table to see all HTTP Status Codes by client for example, as shown in figure 8 below.
Figure 8: Sites filtered by HTTP Status Code
Being able to tag sites within the platform can also provide the opportunity to compare different SEO and content marketing methodologies from different teams. It also allows a user to create custom dashboards for easy access of information. The user would just have to log in, create the dashboard using specific tags and save it.
In-house Team A vs Team B:
Who doesn’t like a bit of light-hearted in-house gamification? The Site Tagging feature can facilitate this. With a leaderboard going, teams can compete with each other to see who is performing well, creating a productive and fun working environment. This concept can be applied to both Account Managers and/or Consultants.
Figure 9: Multi-site Dashboard filtered by Team A
In summary, our new Site Tagging feature is great for making your daily working life a lot more efficient. By organizing the sites you manage by industry, services offered, account manager or team, you are able to compare and contrast SEO issues and performance across the various sites you manage.
What do you think of our new feature? We would love to find out your opinion and/or perhaps how you would use the new site tagging feature?