The SEO-uper Bowl!

There’s a fairly big sporting event taking place this Sunday in the USA. Whilst the day to day popularity of this particular sport may be focused on the States, there’s no doubt this Sunday’s event will reach a worldwide audience.

SEO Superbowl

With that in mind (and considering it’s “#Factoid Friday”), I thought I’d publish a little SEO and Social Media research we’ve been doing on professional sports clubs (brands). (This is part of a bigger piece we’re planning on publishing next week looking at the use of social media and backlink profiles of over 400+ professional sports clubs.)

As you can see from the following table, the Baltimore Ravens and the San Francisco 49ers were by no means the most active clubs in social media channels (I’ve principally looked at just Facebook, Google Plus and Twitter here, but the overall study will also look at Pinterest, Tumblr, Youtube and Vimeo too).

Data correct as of: 1st February 2013

Just looking at these raw numbers does throw up some interesting observations. Both the Ravens and the 49ers were amongst the clubs with the biggest following on Twitter and had both showed a significant number of FB Likes, although they weren’t the biggest teams in terms of just looking solely at that metric either. Both teams could fill their stadiums many times over if they managed to get all their Twitter followers (Ravens: 3.83x; 49ers: 4.75x) or all their Facebook fans (Ravens: 19x and the 49ers: 24x) to a home game, notwithstanding space for the away fans, of course.

Where Google Plus was concerned, Baltimore has one of the worst totals for +1s, the 49ers were below the average (112k) and both had far fewer +1s than either Twitter followers or Facebook Likes. This wasn’t uncommon, although there were notable exceptions in the Patriots, Redskins and the New York Giants, all of which had many more +1s than Twitter followers.

When you look at their squads (and I only managed to find a number of verified or official Twitter accounts for some of their squads), there were clearly some players who were much more active than others and some who had much larger followings. (I’d add the caveat to this that I haven’t had the time to pick through the official squads to try and fill the gaps and there may be some players here who were in last year’s squad but have been dropped, retired or moved clubs; please leave a comment if you either find any additional accounts I could add or to let me know if I need to remove any).

We also examined link data (using Majestic SEO) and adding this together, we concluded at a rough guess-timate that the Ravens would win by ~20 points. (I reserve the right to edit this last paragraph on Monday morning! ;))

If you’d like this awesome infographic on your website then simply copy this code:

<p><a href=””>Infographic</a> by <a href=””>Analytics SEO</a><iframe src=”–Head-to-Head” width=”550″ height=”1011″ scrolling=”no” frameborder=”0″ style=”border:none;”></iframe></p>

p.s. if you’ve enjoyed reading this, you might also enjoy this infographic on the United States of Football

By: Matt OToole

2 Comments. Leave new

  • SeanHearn
    01/02/2013 16:21

    Can’t wait for the real result 🙂

  • Anonymous
    04/02/2013 10:42

    The link data helped get the right winner for sure :)… Didn’t predict the blackout though, which seems to have put the Ravens off their stride. Otherwise, I am sure you would have been spot on! Either way, well done.


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