It’s been rather event-tastic over the past week, with the Content Marketing Show last Friday and SAScon yesterday and today – so there are a few posts on these included in my roundup this week. On top of this there has been continued debate and advice around Penguin 2.0.
But the big news of the week was of course LinkRisk launching! This new tool reviews your links and reports on their ‘risk’ (i.e. how suspicious they are), helping you to manage your link profile and keep it looking healthy! There was much clamour for beta access, and this launch has been eagerly awaited in the industry. If you haven’t checked it out yet, do it now.
Here’s a great roundup of the content marketing show, with lots of the great advice and also many of the speakers’ slides.
Paul May of Buzzstream has written a detailed blog post based on his presentation from the event where you can also view his slideshow (including this excellent slide which abides by Simon Pinney’s content tip ‘where possible include a picture of a cat or Ryan Gosling’). It is definitely worth a look: Content Marketing Fairy Dust
If like me you couldn’t make it to SAScon then you should be following Bancmedia’s liveblogging of the event to make sure that you’re not missing any of the tips and advice.
Here is a post refuting the claim of a post we shared last week that Authorship had made a site’s traffic drop: No Google Authorship didn’t decrease your traffic by 90%.
A nice post from HubSpot emphasises the importance of building a strong brand in the aftermath of Penguin 2.0.
This is an incredibly useful resource on Link building – I’d definitely recommend bookmarking this: Link Building: The Definitive Guide
By: Anna Champ