Nichola Stott started off the day with her talk on “SEO SUX: How and Why UX Must Be Front and Centre to Your Technical Strategy”. Nichola is Managing Director of theMediaFlow.
Next up was Mel Carson and his talk on “Discoverable, Shareable & Memorable: How to Make a Better Impression through Personal Branding”. Mel is founder of Delightful Communications.
Completing the first session of the day was Rob Bucci and “Deep diving into featured snippets: How to earn more and rise to the top of the SERPs”. Rob is CEO of GetStat.
Markus Tober kicked off the second session of the day with “Ranking Factors Reloaded – Why Content Is Your Key To Success”. Markus is Founder and CTO at Searchmetrics.
Tom Bennet followed Markus with his talk on “Site Speed for content Marketers”. Tom is Senior SEO Consultant at BuiltVisible.
Catherine Warrilow followed-up with “Epic PR Fails and what we can learn from”. Catherine is Director at Seriously PR.
Christoph C. Cemper finished up the second session with “7 Things you didn’t know about links”. Christoph is CEO of LinkResearchTools.
Kelvin Newman, founder and host of BrightonSEO got the post-lunch talks started with a session of “Pointless SEO”.
Jon Earnshaw, CTO at Pi Datametrics gets the afternoon sessions up and running with his talk on “How to Fix any SEO Problem”.
Second talk of the afternoon is a double act – Lisa Myers & James Finlayson from Verve Search, talking about “Why SEO Needs toGet Emotional”.
Greg Gifford from DealerOn took the stage for the third part of the post-lunch session, talking about “Marketing to Local Customers”.
Laura Hampton from Impression kick started the final main session with “How to Build Useful Audience Personas to Guide Your Digital Strategy”.
Next up was Mike Essex from Petrofac who talked about “Internal Communications: How to turn employees into your greatest marketers”.
Hannah Butcher from White closed up the final main session with her talk, “Don’t make me mad! blogger Hello, my name is…”
The closing keynote was presented by Natalie Nahai from NathalieNahai.com, sharing a great talk on “Creating Persuasive Content” to conclude the day.
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