Emily Potter: Featured Snippets - The Achievable SERP Feature

Emily Potter, from Distilled, talks about her journey into hating featured snippets! She details her personal vendetta against them in this hilarious talk which covers the problems she sees in existing research around them. Emily goes on to present her own study and findings which you can take on for your own SEO strategies. Check out the recording of her talk at BrightonSEO, April 2019.

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Emily Potter

Emily Potter

Emily is a consultant at Distilled. In the SEO world, her interests revolve around technical SEO, analytics, and SEO split-testing.