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What will SEO look like in the year 2020?


Over the past few weeks we’ve been pulling together the opinion of as many SEOs and content marketers as possible, to find out what everyone involved in the industry thinks SEO is going to look like in the year 2020.

(N.B. It’s not too late to take part – here’s where you can compete the survey)


Rand Fishkin
Rand Fishkin

“If I were [Google], I would take all those signals, and then I would cut out anything that is paid, so I can see anytime traffic comes from a paid source. Anything that’s organic, a type in, a bookmark, direct, referred from an organic email list, coming through social media like Facebook, or through the Moz Top 10, whatever it is…” Read more…
Rand Fishkin,

Aleyda Solis
Aleyda Solis

“Google is mobilising their results. So you see the fact that Google is only showing now ads at the top of the SERPs, and not in the right side. It’s the same type of experience that they already provide on mobile, so it’s like we are going mobile first now.” Read more…
Aleyda Solis,

Eric Enge
Eric Enge

“It’s going to be very important to have a broader marketing understanding. And to be able to – maybe not in each individual but in whatever department handles SEO, you have a mix of marketing knowledge and technical knowledge that’s needed.” Read more…
Eric Enge,

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