The real benefits of Social Media

February 28, 2013By SeanHearnMiscellaneous, Social Media

Is social media the great equaliser for today’s marketers? Anyone who has studied a marketing degree (or degree with a marketing component) will tell you of the importance and value of understanding consumer behaviour, more specifically, your potential consumers’ decision making process that leads them to purchase behaviour. Tapping into this decision making criteria is somewhat … Read More

Social Media Use amongst Premier League football clubs

February 22, 2013By Matt O'TooleSocial Media

Is the biggest football club in the world (Manchester United) almost completely disinterested in using social media channels in order to communicate with its fanbase? Why does it appear to be almost exclusively reliant on Facebook? Are any of the other Premier League’s clubs much earlier and effective adopters of social media channels in communicating … Read More

The Winner of the 2013 Super Bowl According to Social Media

February 4, 2013By AnnaSocial Media

On Friday we published a post on the respective Social and SEO profiles of the Baltimore Ravens and the San Francisco 49ers. From our analysis of this data we correctly predicted that Ravens would win the Super Bowl XLVII! On Friday we published a post on the respective Social and SEO profiles of the Baltimore … Read More