Content Optimisation

Content 360 offers unparalleled insights into the performance of your campaigns’ content, providing one central location where you can access all the data needed to measure the success of your content, whether across one page, a group of pages or an entire website.

Integrate crawl, content, analytics and keyword data

Understand your content performance

Prioritise content and site changes

Insights at URL Level

Use multi-channel analytics, backlinks, rankings, and crawl data combined and search by keyword topic and by site area, e.g., Intitle:, inurl:, inpage: and more to find and analyse the right content fast. 

For each page you investigate you can see a complete 360 degree view.

  • Google Analytics Visits and Visitors
    • Direct
    • Organic Search
    • Referral
    • Paid Search
    • Social
  • Engagement Metrics
    • Bounce Rate by channel
    • Average Time on Page by channel
  • Optimization
    • $Value of the page
    • Mapped Keyword Phrases
    • Mapped Words
  • Page Performance
    • Top 3
    • Top 10
    • Top 20
    • Mapped Keywords
    • Mapped & Ranked Keywords
    • Mapped & Not Ranked Keywords
    • Mapped Potential Organic Clicks
    • Mapped Potential Media Value
  • Links
    • Internal Links
    • Outbound Links
    • External Links
    • Link Relevance
    • Top Internal Link Anchors
    • Top External Link Anchors
Advanced search operators for our crawler
Website crawler integrated with backlink data

Off-site SEO

    • Are pages you’d like to perform better being shared and linked to as much as equivalent pages on the same topic for your competitors?
    • Which authors write content on a specific topic and how well is their content linked to and shared?

Content Performance

  • Which content performs the best in terms of internal links, channel traffic, rankings, backlinks and content engagement?
  • How much content (content depth) do you have on a specific topic, and how does that content perform?
SEO automated page performance analysis

Learn more about our crawler and its technical abilities

Curious about what our crawler can do? Learn all about the technical abilities of our crawler here.

“Authoritas offers a complete solution for creating effective SEO strategies. Their enterprise-level “big data” market analysis, combined with many tools for on-the-job SEO management mean they are the platform of choice for us. Their account management and responsiveness is also first rate.”

Ben Foster
Ben Foster
Managing Director, SEO Works

FAQs - Content Optimisation

Can we help?

If you are interested in trying these SEO tools for your sites, then please book a brief call with one of our platform experts to explore whether we have what you need.

Research domain, page and keyword level SEO data