Get an unprecedented view of your market share by analysing your organic performance against the top 100 competitors in your niche.
Using the latest graph database technology and machine learning algorithms, our platform provides insights not found elsewhere:
• Unparalleled market intelligence and segmentation across 26 markets and languages
• Benchmark the $ value of your organic traffic and your growth against the industry
• Observe naturally occurring clusters of websites, pages and keywords in the SERPs
• Research the top 100 competing sites to discover keyword and content ideas
• SWOT analysis to show off the areas of greatest potential return
• Focus your content creation efforts in areas with the optimum ROI
This works in conjunction with our Content Strategy module to take content gap analysis to a new level.
Most SEO tools take a primitive approach to analysing Share of Search. It’s either based on too few keywords (e.g. Just your ranking keywords) or too many (e.g. Including all of Amazon or eBay’s keywords not just the relevant ones).
We define your market as:
This is not only a solid baseline from which to track your SEO market share, it’s also a great way of automating your international SEO keyword research and competitive content gap analysis.
You can automate a market analysis across 26 countries and answer the questions your CEO or CMO often has such as:
In addition to comparing market share by visibility and value, you can also drill into specific competitors’ data.
Market Share is designed to provide unparalleled intelligence into the largest of markets.
For our Enterprise clients we can really take a ‘no stone unturned approach’ and create the definitive view of a market.
The majority of SEO tools for competitive analysis limit the numbers of competitors you can analyse and take a primitive ‘Venn diagram’ approach to keyword discovery. This allows you to find obvious ‘content gaps’; keywords that you are not ranking for where several competitors are ranking.
“Authoritas offers a complete solution for creating effective SEO strategies. Their enterprise-level “big data” market analysis, combined with many tools for on-the-job SEO management mean they are the platform of choice for us. Their account management and responsiveness is also first rate.”
Managing Director, SEO Works
The initial analysis we provide you is based on our proprietary big database of over 125mn commercial keywords. We update the keywords in the database on a daily basis and the whole database is refreshed once a month.
We can customise the keywords that you define in your markets and update them weekly or daily in our keyword rank tracking solution.
Not yet, but we are working on it and expect to include them in the second-half of 2020.
As of end of October, 2020 we have market share now live in 26 countries.
If you are interested in trying these SEO tools for your sites, then please book a brief call with one of our platform experts to explore whether we have what you need.
