Our software attempts to provide more realistic results by applying a model when generating forecasts. This model can be customized if needed, and offers three scenarios:
- Low – A fairly conservative expectations of achievable rank
- Medium – A reasonable assumption of what is likely to be achievable
- High – This shows a best-case scenario given your current rank position
You’ll notice that the Forecast Rank column now presents three possible outcomes, each reflecting potential rank based on the High, Medium or Low scenario.
Advanced Forecasting has all the same scenario controls and functionality in the Simple Forecasting model. You can set a Low, Medium or High master scenario and override this manually for individual keywords to see on-the-fly updates in the table.
The table behaves as above, showing the projected impact of an incrementally improving rank upon the selected SEO metric over the selected time span.