Ultimate SEO Guides - Keyword Research

Starting Keyword Research can feel like a mammoth task, where do you start? What should you prioritise? What data do you need to get? Charlie Williams, Barb Davids and our own CEO, Laurence O’Toole joined us for Tea Time SEO in November 2020 and shared their methods to keyword research in SEO to help us get started.

A big thank-you to our co-authors for giving up their time and sharing their expertise with us. If you would like to become involved with our Ultimate SEO Guide series then please get in touch.

The Ultimate Guide to Keyword Research - Table of Contents

About the Co-Authors

Charlie Williams

Consultant, Chopped Digital

A search veteran who’s worked just about every kind of role over more than a dozen years in the industry, Charlie runs Chopped Digital, an SEO & content strategy consultancy dedicated to helping create better sites and smarter SEOs.
Passionate about helping sites take control of their SEO, he helps run local digital marketing events and has created a number of training courses.
A regular industry speaker, Charlie loves to share ideas on his specialities of content strategy for SEO, technical SEO & creative user experiences. He also thinks keyword research is *amazing* for finding the content your audience wants from you.

Barb Davids

Owner of Compass Digital Strategies

Barb Davids is a digital marketer, SEO strategist and owner of Compass Digital Strategies. Driven by data and analytics, she works hard to get business-changing results for her clients, such as 256% more website traffic and 22% more leads. As lockdown began and clients lost budget, she continued working on some pro bono for a couple of months. Offering free help to select industries. Her own business as a result has pivoted and begun to offer online courses so that business owners can work to gain more site traffic and leads at a more budget friendly cost.


Laurence O’Toole

Authoritas CEO

An entrepreneur with 20+ years’ experience in consumer and B2B internet product development, sales and marketing. His experience includes spells in corporate life with Fujitsu & Thomson Directories and in the last couple of years his own boot-strapped ventures.

Along the way, he’s built a successful online directory and PPC platform for SMEs, successfully partnering with Google, Microsoft and Yahoo. He’s developed downloadable golf lessons with famous golf coaches and built an advertising funded golf community (not his best idea!). His current venture Authoritas is a big data science-driven SaaS platform for Content Marketing and SEO Professionals worldwide.

Jump in and learn about Keyword Research from our great speakers here!

Can we help?

If you are looking for an easy way to automate much of the advice given in this guide, then please book a call with one of our platform experts to explore whether we have what you need.