Fili Wiese: Why I Adore Sitemaps, An Ex-Google Engineer's Love Story

Fili Wiese is an SEO Expert at, he talks about everything you need to know about Sitemaps from the best practices, strategy, measuring success, to avoiding common issues and more. He provides unique insights with tips, ideas, strategy considerations and tactics on how to take maximum advantage of sitemaps for your website. Check out his live recording at BrightonSEO April 2019, followed by his transcript, below.

Fili Weise

Fili Wiese

Fili is a renowned technical SEO expert, ex-Google engineer, frequent speaker and was a senior technical lead in the Google Search Quality team. At SearchBrothers he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties