About Us

Our ethos hasn’t changed since we started in 2009...
in Laurence O’Toole’s garage!

We recently changed our name from Analytics SEO to Authoritas to reflect how our core software and business has changed in response to the ever changing needs of the SEO and content marketing industry.

But other than that, we’re still the same group of marketers, software engineers, SEOs and product guys and gals focused on building game-changing big data science-driven software, technology and data.

And we’re still as focused now on helping you achieve SEO and content marketing success as we were when we started Analytics SEO in 2009, in Laurence O’Toole’s garage (like all great tech companies)!

One of the core threads that the Authoritas team shares is that we’re still absolutely passionate and excited about helping clients achieve the very best results possible by relentlessly focusing on what it takes to get to #1 in the search engines.

However, the rules of the game have changed and will continue to do so...

  • Search engines are using big data and machine learning algorithms to give their users and advertisers the most relevant search results and to eradicate content and link spam
  • Old SEO techniques focused on keyword density, meta tags and building lots of irrelevant backlinks no longer cuts it
  • If you are not using cutting-edge, intelligent, automated algorithms to analyze the opportunities in your industry then you are losing ground to your more agile and forward-thinking competitors
  • Effective SEO requires and integrated approach across the marketing team and wider organization
  • More and more brands are investing in content marketing to become leaders and authorities in their niche

For the past 20 or so years, the Authoritas team have been helping clients succeed online in fields as diverse as yellow pages, business information, website redesign and development, SEO services and software. We've even worked with some of the very best golf coaches in the world! We've learned a lot about what it takes to become an authority in any niche and what is involved in getting to No. 1.

Becoming an Authority in your field and reaching the dizzy heights of #1 in your industry is still as achievable as ever.  You just need a multi-disciplinary team of people to help you formulate and execute a successful plan.

A golfer does not reach World No.1 and stay there based on raw talent and perseverance alone.  He/she relies on a multi-disciplinary team consisting of a swing coach, caddy, manager, sponsors, short game coach, putting coach, fitness instructor, nutritionist, sports psychologist, his/her family, analytics and insights software and more.

Whether you have a great in-house team and/or are working with an agency or multiple agencies, we’d love to bring our skills, experience, data and technology to your team to help you build your authority and achieve the success your brand deserves.

Someone has to be #1 – we'd love to talk about joining your team. Why don't you book a demo to see how we can help you get to No. 1.

Laurence O'Toole
Laurence O'Toole, Founder & CEO

Introducing the less-camera-shy members of our Team.

Laurence O'Toole

Laurence O'Toole
CEO

An entrepreneur with over 20 years’ experience leading B2B and consumer internet companies.  His career includes spells in corporate life holding senior commercial product, sales and marketing positions with Fujitsu & Thomson Directories, before spending the last decade growing innovative start-up ventures in publishing, software and Big Data. When he’s not optimising his own businesses or his clients’ businesses, he can be found optimising his golf game (usually somewhere warm) or spending time with his young family in London.

Nuno Costa

Nuno Costa
CTO

A man of few words, Nuno joined the company in November 2014 and heads up all things IT. In his spare time he can be found gardening and indulging in another of his passions, photography.

Carlo Walther

Carlo Walther
Business Development Director

Carlo joined Authoritas in 2015 to head up our business Development activity in the UK and US. Before joining the team Carlo spent four years in Russia developing one of the countries most successful internet portals. Prior to moving to Moscow Carlo spent 5 years at Rightmove, where he was responsible for launching and managing their international business, He started his career in consultancy and has plenty of international experience behind him, having worked in India, California, and Argentina, before opting for Twickenham. When not at work Carlo can be seen cycling through Hertfordshire and spending time with his young family.

David Bain

David Bain
Content Marketing Director

David has been actively involved in digital marketing since 2004 and started running his own training seminars to help others do the same in 2007. Since then he’s published many online marketing training courses, worked in senior agency SEO positions and published his own “Digital Marketing Radio” podcast. Working as Content Marketing Director for Authoritas since March 2015 he also hosts our own weekly show – “This Week In Organic”, commonly referred to as #TWiO.

Rodolphe Quenette

Rodolphe Quenette
Lead Consultant, Europe

Rodolphe started with the company back in March 2013 and describes himself as innovative and success driven with achievements in the field of marketing, product, business development and account management.
He is focused on helping our European clients grow their business online by delivering business solutions (consulting & software) to empower their digital & content marketing strategies.

Frank Kelly

Frank Kelly
Data Scientist

Frank has been part of the team since December 2014. As resident data scientist he tries to blend advanced analytics, data munging and prototype software development with a dash of creativity where it’s needed in product design. In his own time, he plays squash fairly regularly and golf very infrequently. He also enjoys snowboarding (when he gets a chance).

Matt O'Toole

Matt O'Toole
Customer Experience Manager

Matt is our eccentric yet some say lovable Customer Experience Manager. When not at work you’re likely to either find him playing cricket for Teddington Cricket Club or acting in one of the local theatres. He has two kids, cycles ~3000 miles a year and is also a fair weather supporter of Crystal Palace and Wycombe Wanderers.

Steven Cheng

Steven Cheng
Web Developer

Steve started working for us back in October 2009 as a junior web developer helping support the web design/development side of the business.  As time has progressed, he has become more involved in the core business from providing technical support to the development of new features. In his spare time, he is a keen sportsman.  He plays badminton on a regular basis and is also learning to play golf.

Cécile Delattre

Cécile Delattre
Business Development Executive

Cécile has been part of our team since April 2014 and currently works part-time for us. She helps Rodolphe developing the Continental European side of the business. Cécile enjoys doing her best to keep our customers happy and make their busy work life balance a little less stressful! Although a UK resident for many years Cécile still can’t quite get her head around the concept of Christmas jumpers.

Bastien Brugeille

Bastien Brugeille
Marketing & Account Manager

Bastien has been part of our team since January 2015 and works as a Marketing & Accounts Manager for France, helping our customers develop their businesses. Outside work he’s passionate about discovering new technologies, running and describes himself as a film buff.

Lauren Adie

Lauren Adie
Campaign & Outreach Manager

Lauren started with us in May 2015 and works with David Bain, the Head of Growth to plan, manage and execute key marketing campaigns and initiatives that fuel our success. She’s also involved in the training of new graduates around PPC, SEO and our internal platform. In her spare time she love to dance - salsa in particular - and you can often find her baking on a Sunday afternoon.

Vincent Tourniaire

Vincent Tourniaire
Web Developer

Vincent started with the company a year ago as an intern. Today his role in the business is to develop and maintain some of our applications - mainly in Python, PHP and JavaScript. His hobbies including learning more about technology and playing football.

Contact Us

Telephone or Write

United States
Tel. 281-816-5176

Analytics SEO Ltd
t/a Authoritas
815 Brazos Street,
Suite 500, Austin,
TX 78701

United Kingdom
Tel. 0208 977 4465

Analytics SEO Ltd
t/a Authoritas
Ground Floor,
136-138 Holly Road,
TW1 4HQ, UK

France
Tel. 09 70 46 00 88

Analytics SEO Ltd
t/a Authoritas
23-25 rue Jean-Jacques Rousseau
75001 Paris
France