How to use Looker Data Studio for SEO Reporting

We're so confident that no other SEO platform's Data Studio integration is as robust that we'll put your dashboard together for you!

4 types of Google /Looker Data Studio reports and templates for SEO professionals

Let’s look beyond the obvious Google Analytics dashboards, reports and templates available in the Data Studio community gallery to discover practical, actionable reports for professional SEO teams.

Hidden rankings within AI Overviews

We make it easy to have a ‘live’ report that presents rankings, crawl, links and share of visibility in one easy to understand report.

Local SEO templates

For multi-location brands you can track your keywords across the country from multiple locations (down to the storefront) and report on your local rankings with heatmaps to track and manage your presence in Google Places as well as web search.

Global SEO templates

Breakdown your market share% by country and category versus your competition in the countries you serve internationally.

Completely customised reports

We integrate and sync big SEO data at a granular level into your Google Big Query account.  This means you can analyse the data in any way you see fit, including mashing the data up with your own internal business data.

We love helping clients to overcome their biggest SEO challenges

Using the Authoritas SEO platform, integrated seamlessly with Google BigQuery and paired with their Looker Studio report templates, has truly revolutionized our SEO reporting process. We can effortlessly track high-level trends and gain critical insights that guide our strategy. The ability to dive deep into detailed data, especially for page optimization, has empowered our team to make informed decisions quickly and effectively. This combination has transformed how we approach SEO, providing both a comprehensive overview and the granular detail needed to stay ahead in a competitive landscape.

It was awesome working with you too. I haven’t had a relationship with a vendor that was quite as responsive and helpful as you are.

Joshua Green, Senior Manager SEO at Clutch
Joshua Green
SEO Manager, Hipcamp
Hipcamp

We really enjoy our regular sessions with senior members of the Authoritas team. We’re 100% committed to achieving the best possible SEO results for our clients and it’s great to know that we’ve got a long-standing partner listening, supporting and developing optimisation tools that will help us achieve our goals. We’re excited about the migration from V7 to V8 of the platform in 2023 and looking forward to continuing over a decade’s worth of collaboration.

Rob Best SEO Manager profile picture
Rob Best
SEO Manager
Automotive Transformation Group

I love the Authoritas Keyword Ranking API! It has enabled me to collect vast amounts of data (hundreds of millions of data points through the Brand SERP lens - aka "what does Google understand") that have enabled me to understand how Google "learns" and how to optimise the Brand SERP, trigger Knowledge Panel and push information into the Knowledge Graph from the outside without resorting to tricks and spam. (I don't think many people realise that Knowledge Panel spam is a HUGE thing - maybe Penguin and Panda will seem like glitches in years to come).

Jason Barnard profile picture
Jason “The Brand SERP Guy” Barnard
CEO and Founder
Kalicube.pro

We need a rank tracking solution that fits an international SEO setup covering 100 domains, 30 languages and multiple search engines. Linkdex/Authoritas matches our requirements really well. The team is also a pleasure to work with, it feels more like a partnership rather than a traditional supplier-client relationship as we support each other with insights, ideas and solutions to succeed.

Profile picture of Christoffer Berg Head of SEO at Education First
Christoffer Berg
Head of SEO
Education First

Monthly SEO Reports for agencies and in-house SEO teams

All the essential SEO data that you would want to share is neatly stored, analysed and presented to you in a pre-built Google Data Studio template that you can easily edit.

Google Analytics
Google Search Console
Keyword Rankings
Share of Search%
Crawl errors
Backlink profile versus competitors

Local SEO Reports for multi-location brands and franchises

You can track hyperlocal rankings in the platform and sync this data into Big Query. This means you can easily visualise your local SEO performance in organic and Google Local packs for both desktop and mobile users nationwide.

Visualise rankings on a nationwide or global map
Use heatmaps to spot problem areas
Track improvements in organic and local rankings across hundreds of locations
Find problem locations
Find high performing locations
Assess the competition at local and national level

Global Share of Search reporting for multinationals and international retailers

Track the success of each local online store versus your competition.  See overall performance globally and break it down against competitors by country and category.

Ideal for global or continental SEO teams
Compare SEO Share of Search%
Compare SEO Visibility and rankings
Enhance with analytics or Search Console data
Show problems and opportunities for each country and category
Show problems and opportunities for each category globally
multinational seo dashboards for enterprises

Custom SEO reports that are aligned to business goals and KPIs

As the data is stored in Big Query you can easily merge it with other data sources, whether that’s from other SEO tools or your internal business data.

For example, data about sales, revenues or margin at product or page level can be used to create meaningful commercial SEO strategies that drive traffic that converts to sales and helps your SEO team drive real commercial results.

Integrate with data from other SEO tools
Integrate with internal business data
Align SEO goals and KPIs with organisational goals and KPIs
Justify SEO budgets by forecasting increases in organic revenues (not just increases in organic rankings or visibility)
Create exactly the business dashboard that your company needs to see the real value SEO delivers

Let's put together a killer Google Data Studio dashboard for you for free!

Simply get in touch and we'll setup a short online meeting where we can discuss your goals and work out whether our out-of-the-box solution gives you exactly what you need.

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