
Announcing the launch of our new AI Search platform which allows you to check brand performance in AI search engines including ChatGPT, Perplexity, Google AI Overviews, Bing AI Overviews and more.
We're so confident that no other SEO platform's Looker Data Studio integration is as robust as ours, that we'll even put your SEO dashboards together for you!
Looker Studio (formerly Google Data Studio) is a powerful, free data visualisation and reporting tool that empowers SEO professionals to create insightful dashboards. By connecting to various data sources, like Google Analytics and Search Console, you can track key performance indicators (KPIs) and gain a deeper understanding of your SEO efforts.
On this page we walk you through creating effective SEO reports in Looker Studio, covering everything from connecting data sources to customizing visualisations and sharing your findings.
Let's look beyond the obvious Google Analytics dashboards and explore practical, actionable reports for professional SEO teams using Looker Studio. We make it easy to create a ‘live’ data studio seo dashboard that presents rankings, crawl data, links, and share of visibility in one easy-to-understand report. This allows for a powerful Google Looker Studio SEO report.
We can give you a level of reporting on how many AI Overviews are appearing for your brand and what your AIO Success Rate% is versus your competitors.
Why not take a look at our AI Overview & SEO Performance Looker Studio Template.
Copy it today.
For multi-location brands, you can track your keywords across the country from multiple locations (down to the storefront) and report on your local rankings with heatmaps. This Data Studio SEO dashboard lets you track and manage your presence in Google Places as well as web search, providing a comprehensive seo report.
Breakdown your market share percentage by country and category versus your competition in the countries you serve internationally. Create a compelling Google data studio SEO report to visualise your global SEO performance.
We integrate and sync big SEO data at a granular level into your Google Big Query account. This means you can analyse the data in any way you see fit, including mashing the data up with your own internal business data to generate a bespoke Data Studio SEO dashboard.
All the essential SEO data that you would want to share is neatly stored, analysed and presented to you in a pre-built Google Data Studio template that you can easily edit.
You can track hyperlocal rankings in the platform and sync this data into Big Query. This means you can easily visualise your local SEO performance in organic and Google Local packs for both desktop and mobile users nationwide creating a powerful Local SEO report for all your locations effortlessly.
Track the success of each website at a national and international level versus its specific competitors or all competing sites in the SERPs. See overall performance globally and break it down against competitors by country and category to help you understand your international market position.
As the data is stored in Big Query you can easily merge it with other data sources, whether that’s from other SEO tools or your internal business data.
For example, data about sales, revenues or margin at product or page level can be used to create meaningful commercial SEO strategies that drive traffic that converts to sales and helps your SEO team drive real commercial results. This facilitates highly customised and useful SEO reporting.
Before diving into creating your dashboards, let's discuss the key metrics you should include. A powerful Data Studio SEO report will track and visualise these crucial indicators integrating data from multiple sources including Google Search Console, Google Analytics and of course the Authoritas Rank Tracker and crawler.
The easiest and hassle free way to achieve this is to sync our SEO platform with Google Big Query. This ensures we sync all your essential SEO platform data as it is updated to Big Query and Looker Studio. This covers keyword rankings, SERPs, crawling, backlinks, market share, analytics and search console enabing you to interrogate and visualise a combination of different data sources in very useful ways.
Simply get in touch and we'll setup a short online meeting where we can discuss your goals and work out whether our out-of-the-box solution gives you exactly what you need.
Expert content from our team and our friends. Read our original SEO research studies, news about our software, algorithm updates, SEO advice and opinion.
Announcing the launch of our new AI Search platform which allows you to check brand performance in AI search engines including ChatGPT, Perplexity, Google AI Overviews, Bing AI Overviews and more.
This post breaks down the best AI brand monitoring tools, helping SEO professionals, PR teams, and marketers track brand visibility, sentiment, and AI-generated citations across platforms like Google AI Overviews, ChatGPT, and Perplexity AI. Find out which tools offer the best insights, competitive analysis, and reporting to keep your brand ahead in the AI era.
Our latest research study delves into the volatility of Google’s search results, focusing on AI Overviews, organic rankings, and SERP layout shifts. Over a two-to-three-month period, we found that 70% of ranking pages in AI Overviews change, highlighting a significant fluctuation compared to organic rankings. Interestingly, AI Overview rankings and snippets evolve independently of organic results, and changes in SERP layout have minimal impact on ranking stability. With AI-generated search results constantly shifting, understanding SERP volatility is critical for SEO strategies. Read our full report to explore key insights, methodology, and actionable takeaways.