As Google continues to evolve its search capabilities, the introduction of AI Overviews (AIOs), formerly known as Search Generative Experience (SGE), has created a huge upheaval for SEO professionals. Understanding the alignment between organic and generative search results has become critical for understanding search intent and maintaining competitive visibility. This post introduces the Authoritas GOA Score™ (Generative to Organic Alignment) and OGA Score™ (Organic to Generative Alignment) as two essential metrics for assessing this alignment and provides practical guidance on how to leverage these insights in your SEO strategy.
Page Structure & Content API for On-Page SEO
Do you want to understand whether the type of content you have matches what Google prefers for your target keywords?
Understand the type of high-performing content you need
Do you need to understand what type of pages and content is performing well on the 1st page of Google for the keywords you care about?
The page structure and content API analyses the top 10 pages for every target keyword
How do I analyse my competitors’ page content?
It’s easy, just send us a list of pages to visit and we download and analyse the content for you. You can then compare this to your content.
How do I know if my content’s E.A.T (Expertise, Authority, Trust) score is high enough?
There are lots of ranking factors at play here and although there is no such thing as a Google E.A.T score.
You can evaluate the type of page Google is favouring in the SERP (e.g. Articles, Listings, Product Pages, Images, Videos, Wikis, PDFs, etc) and the type of content (amount of text, long paragraphs or lots of short statements, number of videos and images, meta data, schema data and more.
Can I do this at scale for thousands of keyword search terms?
Yes, absolutely. We can collect and analyse the top 10 ranking pages for every keyword rank check you make or you can send us a list of thousands of URLs to analyse on demand.
How does this Content API help SEOs?
Understanding the type of page ranking is useful for all SEOs in any industry, but it is especially helpful for optimising eCommerce sites if you can build your content strategy knowing which keywords trigger category pages, product pages or articles.
Page Type Analysis that gives you an edge
Analyse your page with a detailed technical and content audit of your page and compare this with the top performing organic pages and discover where you are behind or missing key content.
Data returned by the Content API
This API stores details of all the unique pages we have visited, crawled and analysed.
Existing SERPs API users can request page analysis when making a keyword ranking request, or, if you just want to use this API then you can make direct requests to the Page Structure API endpoint.
This allows you to send thousands of URLs simultaneously and have us analyse the page type (e.g. Article, Product, Listing, Document, Wiki, Video or Image) and main content for you.
Date [dd/mm/yy]
URL
meta title
meta description
meta type
hreflang
schema markup
http response code
text block count
word count
paragraph #words
paragraph count
Page Type
H1
H2
H3
H4
H5
H6
external link count
internal link count
comment count
video count
image count
Questions about SEO content analysis?
Here are some common Q&As. This is a huge topic, so do check-out our SEO guides and blogs.
How do I get content from Wikipedia API?
You can of course use Wikipedia’s own API (see link below), but this does require some technical know-how. Or you could use our content API to download and analyse content in a structured way from any Wikipedia page. The bonus being, is that then you can use our API to download content from any publicly accessible page on the internet.
Wikipedia’s APIHow do you do content analysis of a website?
Think more broadly than keywords. Lots has changed with a succession of Google algorithm updates over the past few years (e.g. Hummingbird, Rank Brain, Product Reviews, Helpful Content, etc) and stuffing your page with keywords is a losing SEO strategy.
Try and provide your unique take on a topic, covering it in detail in a way which showcases your unique knowledge and subject matter expertise. Think more about whether you have covered all angles for the topic, rather than whether you have used every conceivable synonym for the most common keywords in your niche! Write content that your users and customers will find helpful, interesting and engage with. Do the ‘So what?” test. Is this content worthy of being shared
How can I tell whether my content is good for Google?
If it’s good for your target audience then it’s likely to be good for Google. Google talks about Expertise, Authority and Trust (EAT), does your page shows your EAT in all its glory?
There’s no such thing as a Google EAT score that you can compare, so the key question is whether your content is better than your competitors’ content on the same topic.
How can you tell? Well, where you rank relative to your competitors is a tell-tale sign of course, but there are other ranking factors at play here such as technical SEO and backlinks to name but two.
Why not do some focused market research amongst your target users and get them to rate unbranded versions of the pages? Give them tasks to complete and see whether they have a higher task completion rate or speed on your competitors’ pages or yours. Get your content peer-reviewed or use your network to get expert commentary.
Why not copy some of the tasks that Google gives its own Search Quality Raters?
How do you write keyword rich content?
Think more broadly than keywords. Lots has changed with a succession of Google algorithm updates over the past few years (e.g. Hummingbird, Rank Brain, Product Reviews, Helpful Content, etc) and stuffing your page with keywords is a losing SEO strategy.
Try and provide your unique take on a topic, covering it in detail in a way which showcases your unique knowledge and subject matter expertise. Think more about whether you have covered all angles for the topic, rather than whether you have used every conceivable synonym for the most common keywords in your niche! Write content that your users and customers will find helpful, interesting and engage with. Do the ‘So what?” test. Is this content worthy of being shared?
How do I check my SEO content?
Crawl your pages. Either individually using an API or service like our Content API, or by using any website crawler. Both will check for common SEO issues such as missing or duplicated meta data, slow pages, etc.
Which API is used to improve on page SEO?
You can use AI-enabled writing tools to improve your on-page SEO. Indeed, we use Open-AI’s API to power our AI-assisted SEO content writing tool. But you need to give it direction to start writing on the topics that you are missing, so for this you need to analyse competing pages and the SERP.
Furthermore, for the content it helps you produce to be good enough, you really should have a human editorial team re-writing and adding individualised and original content that only your experience and expertise can provide. That’s why we’ve built an editorial workflow and approval process for any AI generated content our AI-powered content assistant produces.
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