We conducted a study of 1,000 popular commercial search terms to try and develop a picture of the probable impact of Google's new SGE experience on organic rankings and performance. The research depicts a scary picture of potentially dramatic falls in organic visibility for many sites.
Can you believe SEOs are still doing this manually?
There's no need to manually do competitor gap analysis to analyse your market and develop your content strategy.
Our platform automates this analysis across millions of keywords to find the topic clusters and areas of high potential ROI for any site, from large eCommerce retailers with thousands of SKUs to publishers, brands and media sites with hundreds of thousands of pages.
Can you imagine never having to do manual research again?
For SEOs, doing keyword research to underpin your SEO strategy is like a right-of-passage. Every SEO will have done this at some stage and will probably still be doing it manually in their SEO tool(s) of choice.
There is another way. And it’s automated.
How do you automate keyword research?
Using our owned big data. We know which pages your site ranks for already. We then take each keyword and find the top 30 ranking pages in Google and go and collect the keywords we know these pages rank for. We then take the most commonly occurring keywords and running keyword clustering algorithms to find closely related topics.
How does this help me find content opportunities?
Each cluster of keywords and pages is labelled and prioritised according to the total search volume for all keywords, your current SEO visibility and the potential SEO visibility and value you could get from improving your rankings in that cluster and difficulty (based on comparing backlink data).
We sift through millions of keywords and thousands of clusters to present you with the ones that will generate the quickest return for your SEO efforts. They are segmented into opportunities for your existing content and content creation opportunities.
The system can analyse markets with several million keywords. How long would it take your SEO team or agency to do that?
We use community detection algorithms to show you how Google is grouping related niches together in the SERPs.
Prioritise pages to optimise, content clusters to focus on or new content clusters to create.
Helping you from strategy development through to implementation and tracking.
Can your SEO tool automate your SEO research process?
Leverage Big Data to
devise a winning plan
Utilising our unique Big Data and graph technology we analyse and segment your entire market to:
Get recommendations at topic and page level
Our community detection algorithms understand the relationships between ranking pages and keywords in your market and shed light on how Google classifies, organises and ranks its search results.
Easy to implement
using our 4 Quadrants
Key SEO metrics can be weighed against each other on a matrix chart to give you a sense of how to prioritise in 4 quadrants. We typically weigh opportunity against your site’s Relative Strength (a measure of the strength of your backlink profile using Majestic data).
Discover your best pages to optimise
The platform will tell you which of your existing ranking pages you should focus on to get the best ROI.
content topics and keywords
Automatically cluster keywords where multiple competitors are ranking but your website is not ranking (or ranking poorly).
Who is the Authority in your niche?
By dmonstrating how Google clusters different competing pages and keywords together we can shed light on the micro-niches in every market.
Customise your content strategy
For a standard market analysis, the data is extracted automatically from our commercial database. Enterprise clients can customise this further by;
Your first SEO content strategy analysis is on us
Complete the form and we'll automatically kick-off an analysis of your website in the country you specify and will send you a link when it's done.
ps. We don't have a sales team, so no need to include your phone number unless you think you might like us to talk you through the results.
Review our latest assessment of how Google's SGE feature is going to change the SERP as you know it. This has implications for rank tracking, content strategy, page optimisation, content quality and more.
Unlock the power of keyword clustering with our new feature, using variable SERP similarity analysis to group similar keywords. Set your own thresholds to refine your SEO and content strategies, making sure every keyword counts. Streamline your efforts, avoid content overlap, and gain competitive insights with ease.