Content Strategy

Automate multilingual keyword research and content gap analysis at scale across international markets.

Can you believe SEOs are still doing this manually?

There's no need to manually do competitor gap analysis to analyse your market and develop your content strategy.

Our platform automates this analysis across millions of keywords to find the topic clusters and areas of high potential ROI for any site, from large eCommerce retailers with thousands of SKUs to publishers, brands and media sites with hundreds of thousands of pages.

Can you imagine never having to do manual research again?

For SEOs, doing keyword research to underpin your SEO strategy is like a right-of-passage.  Every SEO will have done this at some stage and will probably still be doing it manually in their SEO tool(s) of choice.

There is another way.  And it’s automated.

How do you automate keyword research?

Using our owned big data.  We know which pages your site ranks for already.  We then take each keyword and find the top 30 ranking pages in Google and go and collect the keywords we know these pages rank for.  We then take the most commonly occurring keywords and running keyword clustering algorithms to find closely related topics.

How does this help me find content opportunities?

Each cluster of keywords and pages is labelled and prioritised according to the total search volume for all keywords, your current SEO visibility and the potential SEO visibility and value you could get from improving your rankings in that cluster and difficulty (based on comparing backlink data).

We sift through millions of keywords and thousands of clusters to present you with the ones that will generate the quickest return for your SEO efforts.  They are segmented into opportunities for your existing content and content creation opportunities.

4 steps to building and implementing your SEO content strategy

Huge markets

The system can analyse markets with several million keywords.  How long would it take your SEO team or agency to do that?


We use community detection algorithms to show you how Google is grouping related niches together in the SERPs.


Prioritise pages to optimise, content clusters to focus on or new content clusters to create.


Helping you from strategy development through to implementation and tracking.

Can your SEO tool automate your SEO research process?

Cluster millions of keywords
Prioritised content gap analysis
Clear recommendations at topic and page level
Find relevant keywords even if you don’t speak the language
Works in 50 countries and languages
Can be customised to any niche – B2C or B2B

Leverage Big Data to
devise a winning plan

Utilising our unique Big Data and graph technology we analyse and segment your entire market to:

Illustrate how Google’s algorithm groups sites, pages and related keywords together
Benchmark your organic market share and growth
Find keyword opportunities from the top 100 sites
Prioritise which content segments offer you the biggest revenue or traffic gains broken down by:
New keyword suggestions for existing pages
New content themes and ideas

Get recommendations at topic and page level

Our community detection algorithms understand the relationships between ranking pages and keywords in your market and shed light on how Google classifies, organises and ranks its search results.

Current SEO visibility by topic cluster
Potential Visibility Score – which topics have the greatest potential to gain traffic
Potential Visibility Value – which topics have the greatest potential to gain traffic and save you money on PPC campaigns
Potential eCommerce Revenue or Transactions – which topics will make you the most money if you improve rankings

Easy to implement
using our 4 Quadrants

Key SEO metrics can be weighed against each other on a matrix chart to give you a sense of how to prioritise in 4 quadrants.  We typically weigh opportunity against your site’s Relative Strength (a measure of the strength of your backlink profile using Majestic data).

Quick Wins = High Opportunity & High Relative Strength
Build Authority = High Opportunity & Low Relative Strength
Maintenance = Low Opportunity & High Relative Strength
Low/No ROI = Low Opportunity & Low Relative Strength

Discover your best pages to optimise

The platform will tell you which of your existing ranking pages you should focus on to get the best ROI.

Prioritise by traffic opportunity and value or even potential eCommerce revenue
Detailed ranking keywords and keyword suggestions for each page
See who the ‘Authority Competitor’ is in each micro-niche

Discover new
content topics and keywords

Automatically cluster keywords where multiple competitors are ranking but your website is not ranking (or ranking poorly).

New topic clusters of related keywords
Unique keyword relevance filters
Assess the strength of the competition and pick your topics
Create new SEO friendly landing pages

Who is the Authority in your niche?

By dmonstrating how Google clusters different competing pages and keywords together we can shed light on the micro-niches in every market.

Who is the dominant competitor in each niche?
Where are there duopolies?
Where is the market fragmented?
Focus your SEO activties where you have the greatest chance of success
seo for ecommerce sites

Customise your content strategy

For a standard market analysis, the data is extracted automatically from our commercial database.  Enterprise clients can customise this further by;

Spider competitors’ websites to discover all the keywords that matter
Integrating analytics data or even a custom data feed of KPIs at URL level
Integrating eCommerce data to create a Revenue-driven SEO strategy

Questions about SEO strategy?

 What is SEO content strategy?

In order to understand SEO content strategy, you must first understand what SEO is. SEO is the process of optimizing a website for the purpose of earning higher web traffic levels from search engines.

The ultimate goal of SEO is to improve the visibility of a website so that it appears as the top result for relevant queries entered into a search engine.

SEO content strategy is the process of creating and optimizing content for the purpose of earning higher web traffic levels from search engines.

The goal of SEO content strategy is to improve the visibility of a website so that it appears as the top result for relevant queries entered into a search engine.

There are a variety of factors that go into SEO content strategy, including the selection of the right keywords, the creation of engaging and informative content, and the optimization of that content for the purpose of earning higher web traffic. You then have to think about how to distribute and promote your content so that it gets seen and then hopefully starts to gain social shares and links which will give it a ranking boost.

The strategy is almost certainly the same as it was in 2022, 2021 and previous years.

The best SEO strategy for 2023 is to continue to produce high-quality content, focus on user experience, and optimize for mobile.

One of the most important aspects of SEO is producing high-quality content. This means creating content that is valuable to your target audience and is keyword-rich without being spammy.

Another critical factor for SEO success is focusing on user experience. This includes making sure your website is fast-loading, providing relevant and helpful information, and using engaging visuals.

Additionally, you’ll want to make sure that your website is easy to navigate and is optimized for mobile devices.

By following these tips, you can ensure that your website is well-optimized for SEO in 2023 and beyond.

What is the best marketing strategy?

There is no one-size-fits-all answer to this question, as the best marketing strategy for your business will vary depending on your industry, target market, and budget.

However, some general tips on how to choose the best marketing strategy for your business include:

1. Evaluate your goals and objectives. What are you hoping to achieve with your marketing efforts?

2. Identify your target market. Who are you trying to reach with your marketing messages?

3. Research your competition. What are they doing to reach their target markets?

4. Identify your budget. How much can you afford to spend on marketing?

5. Choose the marketing channels that will reach your target market most effectively.

Once you have a good understanding of your goals, target market, and budget, you can begin to develop a marketing strategy that works. In this day and age, it's possible, but unlikely, not to include SEO. 😊

How long does it take to analyse the whole market?

This is big data science-driven analysis and it is not instantaneous.  Although, you can get some immediate results using Visibility Explorer whilst you wait.  It does depend upon the size of the market;

For small markets under a few hundred thousand keywords it typically takes a few hours.

For the largest markets of several million keywords or more it can take up to 48 hours.

The largest market for a brand we have analysed automatically is ~5mn keywords.

For instant website analysis try Visibility Explorer

Can I add my Google Search Console or monitored keywords to your database?

Yes.  We can add any nett new keywords to our big data collection process.  Once we have fresh ranking data, then they will automatically be included in any analysis of your industry or website.

What are examples of content strategy?

Content strategy is the creation and implementation of a plan to deliver the right content to the right people at the right time. It's about creating a content ecosystem that supports your business goals.

There are many different types of content, and you'll need to figure out which ones are best for your business. Some of the most common types of content are:

Blog posts

There are many different ways to create and deliver content. You can create content in-house, or you can outsource it to a content marketing agency. You can also use content curation tools to find and share content from other sources.  Spend as much time thinking about how you are going to distribute and promote your content as you do about creating content.

The most important thing is to make sure that your content is relevant to your target audience and supports your business goals.

What is a content strategy framework?

A content strategy framework is a guide that helps you to plan, create, manage, and optimize your content. It can be used to organize and prioritize your content ideas, to help you create a content calendar, and to track the performance of your content.

There are many different content strategy frameworks published, but most include the following steps:

1. Audit your current content.

2. Analyse your audience and their needs.

3. Develop your content strategy.

4. Create your content.

5. Manage and optimize your content.

6. Evaluate and adjust your strategy.

When creating your content strategy, it’s important to consider your audience and their needs. Your content should be relevant and useful to your audience, and it should provide them with the information they are looking for. You should, of course, also consider the goals of your organisation.

How many languages and countries are supported by this content tool?

We currently support 50 country/language combinations.

We do track keyword rankings in all major search engine in every major market worldwide; so, it is feasible, but as we are collecting this data automatically at our cost, it’s simply a question of whether there is sufficient demand.

The easiest way for you to get started is to create a custom view of your desired market by tracking the keywords you care about in the search engines, countries and languages you need in the platform Keyword Ranking module and Project Visibility modules.

Project Visibility

What SEO data and SEO metrics can I use to help me pick the right strategy?

Where applicable, for each website, cluster, segment and page in the market we have the following metrics:

• Potential visibility score
• Potential visibility value
• Max potential visibility score
• Max potential visibility value
• Visibility Score

• # Ranking keywords
• # Keywords
• Avg. Monthly Search Volume
• Avg. Keyword Frequency (Relevance)
• Avg. # Competing Pages
• Avg. Relative Strength

Analytics Data
• Avg. Monthly Sessions
• Sessions (MTD)
• Potential Sessions
• Sum of Session CPC Value
• Avg. e-Commerce Revenue per Session
• E-commerce Revenue
• Potential e-Commerce Revenue
• Goal Revenue
• Potential Goal Revenue
• E-Commerce Transactions
• Potential Transactions
• Goal Conversions
• Potential Goal Conversions
• Average CPC
• Sum of Potential CPC Savings
• Avg. Visibility Multiplier

Your first SEO content strategy analysis is on us

Complete the form and we'll automatically kick-off an analysis of your website in the country you specify and will send you a link when it's done.  

ps. We don't have a sales team, so no need to include your phone number unless you think you might like us to talk you through the results.

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