This research examines whether manufactured expertise can fool AI search engines, using the MyJobQuote scandal where 11 fictional "experts" were quoted across 600+ UK media articles as a test case. When we queried nine AI models with topic-based questions like "Who are the UK's leading experts on home security?", zero fake personas appeared. But when asked directly whether specific fake names were recognised authorities, models failed 29.5% of the time, sometimes confidently inventing career histories for people who don't exist. The contrast with genuine experts is stark. Real authorities in SEO like Jason Barnard dominate AI recommendations because they've built deep, corroborated brand entities; consistent profiles, third-party validation, years of published work. The takeaway for SEOs and marketers: AI doesn't rank pages anymore, it recommends entities. You can trick a model into recognising a name, but you can't trick it into recommending that name ahead of genuine authorities. Brand building isn't optional - it's your moat.
SEO Project Management
Manage your SEO operations with Authoritas’ in-built SEO project management features
Improve the efficiency and effectiveness of your SEO team

Hidden rankings within AI Overviews
Easily manage, segment and prioritise tasks across all your websites and projects.

Outreach Management
Manage your link building and PR efforts in one system which tracks results.

CRM System for SEOs and PRs
Centralise your database of key contacts used by your SEO and PR teams.

Manage 1000’s of websites easily
Use our Platform API to programmatically add and remove sites and manage SEO data in bulk.
Everything you need to run a successful SEO campaign
Whether you are trying to track SEO campaign success, what needs to be done or who is doing what, you can keep your fingers on the pulse with our simple project and campaign management system.

SEO Task
Management
Our platform automatically analyses your website and creates colour-coded tasks for you to investigate and implement.

Run successful SEO outreach campaigns
Effective inbound marketing requires the coordination, communication and co-operation of a multi-disciplinary team of internal and external marketers, designers, developers, copywriters, PRs, account managers and so on. Now the whole team can get one consistent view of all the key data they need.
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Manage large SEO teams and third party partners
Every organisation is different. Every team has different players with different skills and areas of focus. With our flexible user roles and permissions system, you are in complete control of which sites your team can access.

FAQs about SEO Project Management?
Do you recommend a particular SEO process?
Over the past two decades of practising search engine optimization, we have developed a robust method for creating and managing successful SEO campaigns and projects.
We call it the Authoritas 6-Step SEO & Content Marketing Process.
This process is supported with a comprehensive array of agile SEO tools and data to help you achieve more success in less time. We help you optimize the way you work to give every chance of producing a better result with your current team and resources.
This process will help both the individuals within your team and the team as a whole continuously learn, communicate, discuss, adapt and refine your approach to your SEO and content marketing campaigns.
The 6 Steps to SEO Project Management success are:
1. Research
2. Audit
3. Strategy
4. Optimize
5. Outreach
6. Measure
Are these SEO tools suitable for international teams in agencies or in-house teams?
Both. Our SEO data and tools are aimed at national and international teams of SEO professionals whether they are client-side in-house or in SEO agencies.
Effective collaboration, communication and cooperation is the key to SEO success.
Integrating all the SEO data and content marketing insights you’ll ever need in one place is great, but the real value is delivered when you can collaborate and act on these insights in context with a range of powerful team management, productivity and collaboration tools.
For instance, the task table provides a built-in workflow for you and your team to use. It keeps you informed and on track and is great for team collaboration where a single client account or site is worked on by multiple people. You are able to see comments from other people regarding any issues. It also has a reminder functionality which is handy if you are working on a lengthy issue and have to return to it.
These agile tools help scale
your business efforts across hundreds or even thousands of different campaigns
Which types of goals should you set for your SEO project?
Every marketing campaign should start with an analysis of the current situation, competitive benchmarking and gap analysis. From here you can take stock of the opportunities and your resources and set a strategy and measurable goals for your campaign.
The Authoritas SEO platform is built to support this whole process and allows you to clearly communicate progress against your goals.
If you have configured your Google Analytics to track goals and configured our system to track specific targets, then the software will show you how well you are doing against those targets and the automatic benchmarks taken at the start of your campaign.
Common SEO project goals include:
• Increase the total number of unique organic visits/sessions to the site or part of the site
• Increase the total number of non-branded (generic) keyword visits/session to the site or part of the site or key pages
• Increase organic conversions or eCommerce transactions and revenues from organic search (many SEOs also monitor and include Assisted Conversions)
Discover for yourself why we're different to other SEO tools
If everyone else is using famous SEO brands such as SEMrush, Ahrefs or Moz then how are you going to gain a competitive advantage?
Featured Posts from our blog
Expert content from our team and our friends. Read our original SEO research studies, news about our software, algorithm updates, SEO advice and opinion.
Introducing our new free tool to convert exported Google Search Console keyword data into AI-ready question prompts, going beyond the traditional regex approach of filtering for "how", "what", "why" queries. The tool analyses up to 1,000 GSC queries, automatically generates natural language prompts, and supports multilingual output with English translation options - making it particularly useful for international SEO teams. The core argument is that since no AI platform currently releases reliable first-party prompt volume data, starting with keywords where you already have proven Google performance (impressions and clicks) provides a more meaningful baseline for AI search optimisation than guessing at prompt demand.

Analysis of 1.5 million ChatGPT conversations and 10,000 Grok AI interactions reveals a fundamental shift in how people use AI, from simple search-style queries to complex, conversational interactions, with ChatGPT usage flipping from 47% work-related to 70% personal use since launch. The research shows distinct platform personalities emerging: ChatGPT users favour direct, task-oriented prompts (65% simple to medium complexity) for practical advice and writing help, while Grok users engage in longer, exploratory discussions (55% complex prompts, 83.8% open-ended questions). Crucially for SEOs, this data demonstrates that optimising for AI visibility now requires moving beyond keyword-based strategies to conversation-based optimisation that supports natural language queries averaging 30+ words.