Manage your SEO operations with Authoritas’ in-built SEO project management features
Easily manage, segment and prioritise tasks across all your websites and projects.
Manage your link building and PR efforts in one system which tracks results.
Centralise your database of key contacts used by your SEO and PR teams.
Use our Platform API to programmatically add and remove sites and manage SEO data in bulk.
Whether you are trying to track SEO campaign success, what needs to be done or who is doing what, you can keep your fingers on the pulse with our simple project and campaign management system.
Our platform automatically analyses your website and creates colour-coded tasks for you to investigate and implement.
Effective inbound marketing requires the coordination, communication and co-operation of a multi-disciplinary team of internal and external marketers, designers, developers, copywriters, PRs, account managers and so on. Now the whole team can get one consistent view of all the key data they need.
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Every organisation is different. Every team has different players with different skills and areas of focus. With our flexible user roles and permissions system, you are in complete control of which sites your team can access.
Over the past two decades of practising search engine optimization, we have developed a robust method for creating and managing successful SEO campaigns and projects.
We call it the Authoritas 6-Step SEO & Content Marketing Process.
This process is supported with a comprehensive array of agile SEO tools and data to help you achieve more success in less time. We help you optimize the way you work to give every chance of producing a better result with your current team and resources.
This process will help both the individuals within your team and the team as a whole continuously learn, communicate, discuss, adapt and refine your approach to your SEO and content marketing campaigns.
The 6 Steps to SEO Project Management success are:
1. Research
2. Audit
3. Strategy
4. Optimize
5. Outreach
6. Measure
Both. Our SEO data and tools are aimed at national and international teams of SEO professionals whether they are client-side in-house or in SEO agencies.
Effective collaboration, communication and cooperation is the key to SEO success.
Integrating all the SEO data and content marketing insights you’ll ever need in one place is great, but the real value is delivered when you can collaborate and act on these insights in context with a range of powerful team management, productivity and collaboration tools.
For instance, the task table provides a built-in workflow for you and your team to use. It keeps you informed and on track and is great for team collaboration where a single client account or site is worked on by multiple people. You are able to see comments from other people regarding any issues. It also has a reminder functionality which is handy if you are working on a lengthy issue and have to return to it.
These agile tools help scale
your business efforts across hundreds or even thousands of different campaigns
Every marketing campaign should start with an analysis of the current situation, competitive benchmarking and gap analysis. From here you can take stock of the opportunities and your resources and set a strategy and measurable goals for your campaign.
The Authoritas SEO platform is built to support this whole process and allows you to clearly communicate progress against your goals.
If you have configured your Google Analytics to track goals and configured our system to track specific targets, then the software will show you how well you are doing against those targets and the automatic benchmarks taken at the start of your campaign.
Common SEO project goals include:
• Increase the total number of unique organic visits/sessions to the site or part of the site
• Increase the total number of non-branded (generic) keyword visits/session to the site or part of the site or key pages
• Increase organic conversions or eCommerce transactions and revenues from organic search (many SEOs also monitor and include Assisted Conversions)
If everyone else is using famous SEO brands such as SEMrush, Ahrefs or Moz then how are you going to gain a competitive advantage?
Expert content from our team and our friends. Read our original SEO research studies, news about our software, algorithm updates, SEO advice and opinion.
This post breaks down the best AI brand monitoring tools, helping SEO professionals, PR teams, and marketers track brand visibility, sentiment, and AI-generated citations across platforms like Google AI Overviews, ChatGPT, and Perplexity AI. Find out which tools offer the best insights, competitive analysis, and reporting to keep your brand ahead in the AI era.
Our latest research study delves into the volatility of Google’s search results, focusing on AI Overviews, organic rankings, and SERP layout shifts. Over a two-to-three-month period, we found that 70% of ranking pages in AI Overviews change, highlighting a significant fluctuation compared to organic rankings. Interestingly, AI Overview rankings and snippets evolve independently of organic results, and changes in SERP layout have minimal impact on ranking stability. With AI-generated search results constantly shifting, understanding SERP volatility is critical for SEO strategies. Read our full report to explore key insights, methodology, and actionable takeaways.
This unique AI Overview research conducted with Dave Cousin (DavetheSEO & Co.) analysed 10,000+ keywords to reveal how AI Overviews appear differently across search intents. Problem-solving and specific question intents dominate AIO appearances (74% and 69% respectively), while topic research shows surprisingly low rates (3.37%). The findings suggest SEOs should prioritise intent-specific optimisation strategies, especially for problem-solving and specific question content.