When researching your SEO competitors, you'll want to consider the different types of SEO competitors and how to choose the right one for your business.
There are three main types of SEO competitors to consider:
1. Direct competitors: These are businesses that offer the same products or services as you do. Your direct competitors are the ones you'll want to watch most closely, as they could be taking customers away from you.
2. Indirect competitors: These are businesses that offer products or services that are not the same as yours, but that could still be taking customers away from you. For example, if you're a plumber, your indirect competitors might be businesses that offer home repairs, rather than businesses that offer plumbing services.
3. SEO competitors: These are businesses that appear in the SERPs for keywords you want to rank for but who may not necessarily be competitive as they may not be selling competing products or services. Competitors might be publishers, resellers, affiliates, blogs, news articles, videos, image galleries or wiki pages. They are not competitors in one sense, but they are stealing potential customers' attention and clicks away from you. They can also be potential partners, as gaining links or advertising on these pages could improve your rankings and bring real visitors to your site.