Project Visibility

SEO performance tracking and competitor analysis at site and category level

Is this just another competitive analysis tool for SEO?

No.  It's much more than that!  This modules builds on the free Visibility Explorer module to allow you to create a completely customised view of your marketplace using your researched keywords that you are tracking in the platform.

Isn't it just a glorified rank tracker?

It uses your ranking and SERP data to breakdown and track your SEO performance more forensically.  For example, you can see performance over time for specific groups of keywords, understand SERP intent, group competing sites together and dynamically analyse a changing marketplace.

Does it help measure international SEO performance?

Yes, you can track competitors and SEO results across any search engine in any country.

Does it support market segmentation?

Yes, you are able to track your SEO Visibility in great detail with dynamic filtering.

Site-wide or folder-level SEO performance analysis

Filter by keyword tags to get a perspective on your performance for specific directories or folders of your website or groups of keywords
Filter by Universal Search results to see how you are performing for specific SERP features such as Featured Snippets
Benchmark yourself against your market the right way and compare a host of useful SEO KPIs

CEOs and CMOs love a league table

Get C-level summary performance KPIs in an easy to use league table
Filter by keyword tag to show how your performance is changing by market niche or segment
All filtering is dynamic so summary stats are compiled in real-time in seconds for even the most complex queries

Consolidate and aggregate SEO performance

A completely unique feature is the ability to group different websites together to understand their market share in your niche.  This is useful for aggregating organic performance for a specific group of websites.

Compare your sister websites together into one custom group and compare to a set of competitor sites or competitor groups
Assess the market share of your site combined with a network of partner sites
Understand the share affiliates have in your niche
Group different types of sites together to understand their share of your whole market or each niche, e.g. Aggregators, Brands, Affiliates, News, Social, Forums

Market segmentation
and customisation options

Import millions of keywords
Define custom tagging rules using URL Path or REGEX
Crawl your site and extract data from Data Layers
Filter by Tags
Filter by Universal Search Results
Can be done at scale, automatically across multiple countries

FAQs about Project Visibility?

We've set out some of the common questions about how to do competitor SEO analysis well and how our tools help

What is the best SEO tool for competitor site analysis?

There are a number of excellent SEO tools for competitor site analysis. One of the most popular is Ahrefs. It has a wide range of features, including backlink analysis, rank tracking and site audits.

Another popular tool is SEMrush. It offers similar features to Ahrefs, but also includes a domain vs. domain comparison tool.

Both of these tools are excellent options for competitor site analysis. They offer a wide range of features and are both very user-friendly. They are both well worth considering if you are looking for a SEO tool to help you with your competitor research.

OK, so what does Authoritas bring to the party that's different?

Our big data automates competitive analysis for millions of keywords and gives you actionable prioritised insights at a scale that few other tools can compete with.

Our Project Visibility tool helps you implement these actions and keep a granular view of performance at a keyword tag level.
Whilst our Page Experience and Backlink data tools allow you to round-off your competitor analysis with a technical and backlinks audit.

We’ve got all aspects of competitive intelligence covered for you.

How do I research my SEO competitors?

When researching your SEO competitors, you'll want to consider the different types of SEO competitors and how to choose the right one for your business.

There are three main types of SEO competitors to consider:

1. Direct competitors: These are businesses that offer the same products or services as you do. Your direct competitors are the ones you'll want to watch most closely, as they could be taking customers away from you.

2. Indirect competitors: These are businesses that offer products or services that are not the same as yours, but that could still be taking customers away from you. For example, if you're a plumber, your indirect competitors might be businesses that offer home repairs, rather than businesses that offer plumbing services.

3. SEO competitors: These are businesses that appear in the SERPs for keywords you want to rank for but who may not necessarily be competitive as they may not be selling competing products or services. Competitors might be publishers, resellers, affiliates, blogs, news articles, videos, image galleries or wiki pages. They are not competitors in one sense, but they are stealing potential customers' attention and clicks away from you. They can also be potential partners, as gaining links or advertising on these pages could improve your rankings and bring real visitors to your site.

In which search engines can I analyse my competition?

We support full universal SERP analysis for Google in any country that Google supports and operates in.  We also track rankings in Bing, Yahoo, Baidu, Yandex, Seznam, Sogou and more – currently we only support organic rankings in these additional search engines and there would be a small additional charge for importing this ranking data into Project Visibility for non-Google search engines.

Can I tag the keywords and segment my analysis by site folder or category?

Yes, if you tag your keywords in the Keyword Rankings module then the keywords and tags will be visible in Project Visibility.

For Enterprise clients, we can import potentially millions of keywords from Visibility Explorer and combine this with custom rules for segmentation based on path rules/REGEX or Data Layers for detailed competitive and market analysis in Project Visibility.

What is included in SEO competitor analysis?

When you are trying to improve your website's search engine optimization (SEO), it is important to track your competitors and see what they are doing to rank higher than you. SEO competitor analysis can help you to determine what strategies you should adopt in order to improve your website's ranking.

There are three main types of SEO competitor analysis:

1. Technical analysis
2. On-page analysis
3. Off-page analysis

Each of these types of analysis can provide you with valuable insights into your competitors' strategies and how you can improve your website's SEO.

The SEO tools within the Authoritas platform try and make auditing your competitive landscape as painless and easy as possible.

For full details of how to undertake a competitive audit, please try our SEO Guide to Competitor Auditing.

SEO Guide to Competitor Auditing

How do I beat an SEO competitor?

There are a number of ways to beat a SEO competitor, but the most effective methods vary from site to site and industry to industry.  It’s much easier to compete with a few local businesses with limited resources than in highly competitive niches for valuable terms.

The first step is to understand your competitor’s strengths and weaknesses relative to yours.  

Understand, that it’s going to take time, money and commitment to stay the course to succeed with SEO.  There’s unlikely to be a short-term fix.  Not to say that you cannot take immediate steps to improve your SEO, which will impact your future rankings and increase your chances of beating the competition.

For example; improve the user experience for your users.  Look at your design, usability, page speed and mobile friendliness.   Look at the quality of your content, is it helpful and does it help users accomplish relevant tasks.  Improve these aspects of your site and build your future SEO campaigns on solid foundations.

If you have not got the tenacity and patience then there’s a simple alternative; use paid search engine optimization methods such as Google AdWords to place your site above your competitor in search engine results. By targeting the same keywords as your competitor, you can outbid them and steal their traffic.

Why is competitor analysis important for SEO?

Competitor analysis is important for SEO, because it allows you to see what tactics your competitors are using to rank well in search engines. It can also help you determine what keywords your competitors are targeting. You can then use this information to improve your own SEO efforts.

Can I understand User Intent for these keywords?

Yes, we provide a user intent score for all keywords where our algorithm could detect a strong enough intent signal.

Discover for yourself why we're different to other SEO tools

If everyone else is using famous SEO brands such as SEMrush, Ahrefs or Moz then how are you going to gain a competitive advantage?

SGE Keyword Rank Tracker Software -Authoritas