We conducted a study of 1,000 popular commercial search terms to try and develop a picture of the probable impact of Google's new SGE experience on organic rankings and performance. The research depicts a scary picture of potentially dramatic falls in organic visibility for many sites.
Imagine if there was an SEO tool that could automate this analysis
Well, imagine no longer. Using our proprietary database of commercial keywords and SERP results we can compare your performance in Google across a whole industry.
How do you analyse market share?
We simply calculate the total visibility of your site and its most common occurring 100 competitors in Google in each country and language. We then express your visibility score as a percentage of the whole market.
How do you identify competitors?
We look at the top 30 competing organic URLs for every keyword that you rank for. This generates thousands of URLs from thousands of different sites. So, we then define the market by narrowing it to the top 100 competitors who have the greatest SEO visibility for keywords in common with you.
We can also start with a list of competitors that you specify which ensures the utmost relevance.
What is the formula for calculating Market Share?
SEO Visibility Score for your website divided by the Total SEO Visibility Score for the whole market. The whole market is either the top 100 competing sites, or, a list of specific competitors that you have defined.
SEO Visibility Score uses an industry standard method of calculation, taking the monthly search volume for a keyword and applying a click-thru rate curve based on a site’s ranking position. This is fair, as sites that rank higher get a larger score, but the score is weighted to cater for the fact that some keywords have much greater search volumes than others.
The best way to benchmark your SEO performance for keywords that matter
Not all of your competitors' keywords are relevant to you.
This is especially true in eCommerce where you will be competing with Amazon and eBay who rank for millions of irrelevant terms.
An accurate Share of Search% you can rely on
Most SEO tools take a primitive approach to analysing Share of Search. It’s either based on too few keywords (e.g. Just your ranking keywords) or too many (e.g. Including all of Amazon or eBay’s keywords not just the relevant ones).
We define your market as:
tricky SEO questions from your CEO or CMO
Choose from 40 major international markets and automate your market study to answer questions such as:
Detailed insights even in niche markets
Market Share is designed to provide unparalleled intelligence into the largest of markets whether it's B2B, B2C or DTC.
Competitor targeting and benchmarking
In addition to comparing market share by SEO visibility, you can also drill into specific competitors’ data:
Big Data customisation options
For our Enterprise clients we can really take a ‘no stone unturned approach’ and create the definitive view of a market.
Get a free analysis of your industry
Our system will automatically analyse and cluster millions of related keywords to show you opportunities that are staring you in the face.
Review our latest assessment of how Google's SGE feature is going to change the SERP as you know it. This has implications for rank tracking, content strategy, page optimisation, content quality and more.
Unlock the power of keyword clustering with our new feature, using variable SERP similarity analysis to group similar keywords. Set your own thresholds to refine your SEO and content strategies, making sure every keyword counts. Streamline your efforts, avoid content overlap, and gain competitive insights with ease.