As Google continues to evolve its search capabilities, the introduction of AI Overviews (AIOs), formerly known as Search Generative Experience (SGE), has created a huge upheaval for SEO professionals. Understanding the alignment between organic and generative search results has become critical for understanding search intent and maintaining competitive visibility. This post introduces the Authoritas GOA Score™ (Generative to Organic Alignment) and OGA Score™ (Organic to Generative Alignment) as two essential metrics for assessing this alignment and provides practical guidance on how to leverage these insights in your SEO strategy.
SEO Reporting
Essential SEO data in insightful SEO reports in Google (Looker) Data Studio, Excel and via API
How would you like your custom SEO reports?
Excel and .csv
There are a range of standard off-the-shelf SEO exports to choose from covering; keyword rankings, all ranking pages, just your top ranking pages, the full SERP for each monitored keyword and so forth.
Google Data Studio
Because our Data Studio integration is powered by Big Query you get full access to a huge amount of summary and granular SEO data, way more than you would with a standard Data Studio connector.
Big Query
We sync your essential SEO data to Big Query enabling you to integrate it to produce advanced SEO reports merging rankling, link, crawl, analytics and search console data.
Custom dashboards
Integrate your platform data into 3rd party dashboarding and BI tools such as PowerBI, Tableau or your own in-house systems.
Immediate on-demand SEO reports in Excel and .csv formats
Download your regular day-to-day reports as and when you need them.
Using Google Data Studio for SEO reports
Use our Big Query connector to automate your SEO reporting in Google Data Studio.
Utilise our pre-canned report templates immediately or customise them to get exactly the view you want.
Google Big Query integration for advanced SEO reports
Bigger, better, faster and much more powerful than a standard SEO platform connector to Google Data Studio. Free to setup and with very low ongoing costs, this is the best solution to storing, merging, analysing and presenting large volumes of SEO data.
Easily build SEO reports yourself or have us build them for you
FAQs about reporting for SEO?
What should an SEO Report contain?
for the majority of cases, the key thing you will be wanting to see is the link between SEO activity and website organic visitors, conversions to sales or leads.
This requires you to have access to an SEO reporting suite that integrates various data sources and APIs into one report.
Typically, this will include a variety of different data points such as:
• Website Traffic and Conversion growth versus previous periods and against targets by channel from Google Analytics (or Adobe
Analytics)
• SEO performance from Google Search Console,
• Keyword Ranking and SEO Visibility data
• Competitive analysis
• Technical SEO issue identification and resolution reporting from a website crawler
• Content Strategy and campaign results
• Outreach plan and results
• Prioritised SEO Action List
What is an SEO Audit Report?
This is usually the first report prepared by an incoming in-house SEO or external SEO agency.
It usually focuses on setting the scene for a client and should cover three main areas:
How are you performing?
Why are your performing like this?
What should you be doing about it?
Each area is then broken down further into specific market, competitor, website, page and SEO analysis, strategy and a plan.
Discover for yourself why we're different to other SEO tools
If everyone else is using famous SEO brands such as SEMrush, Ahrefs or Moz then how are you going to gain a competitive advantage?
Featured Posts from our blog
Expert content from our team and our friends.
Read new about our software and algorithm updates, SEO advice and opinion.
Google's new SERP layouts, featuring AI Overviews, are disrupting traditional SEO visibility and rank tracking models. The AI Overviews, now rolling out globally, introduce complex changes that challenge the definition of a top-ranking site. SEOs must adapt their strategies to navigate these significant shifts in search results presentation.
This is the next wave of our in-depth research into the impact Google's new AI-generative results are going to have on SEO. This time we focused on the impact on brand terms, brand + product or service, brand + generic terms and compare the results to generic terms and product or service terms. The SERP is going to change and it's going to have an impact across all 15 markets we studied.