As Google continues to evolve its search capabilities, the introduction of AI Overviews (AIOs), formerly known as Search Generative Experience (SGE), has created a huge upheaval for SEO professionals. Understanding the alignment between organic and generative search results has become critical for understanding search intent and maintaining competitive visibility. This post introduces the Authoritas GOA Score™ (Generative to Organic Alignment) and OGA Score™ (Organic to Generative Alignment) as two essential metrics for assessing this alignment and provides practical guidance on how to leverage these insights in your SEO strategy.
Influencer Discovery
Discover the lead writers, authors and influencers in your industry and easily integrate your SEO and content marketing efforts with your PR and outreach strategies
>30 Million influencers in 40 countries
Entity Search uncovers the people behind the content that ranks well so that you can build relationships with them.
Find the People that matter most to Google and you
Connect with key influencers, the super-spreaders that can supercharge the reach of your content amongst relevant potential customers.
FAQs about discovering influencers?
Want to know how to find and build relationships with influencers in your niche?
What is an influencer?
People mean different things when they talk about Influencers. We are focused on helping you discover and build relationships with people that are writing for websites in your niche. We believe by doing this you can find new partners, new writers for your blog, new speakers for your webinars and of course, new potential fans, affiliates and advocates for your products and brand.
We use our proprietary SERP data containing billions of website pages and keywords to find writers on almost any topic. We then narrow this down even further using your monitored keywords, to find people with a deep interest in your niche.
These writes can help you drive organic traffic as they can generate real organic traffic from real buyers. Clearly the topical relevance and authority of these authors will go a long way in improving your organic rankings.
How do I get editorial links?
Well, contacting writers for a publication is a very good way to get links. Especially, if you can lead with a relevant angle having looked at their previous articles and keywords/topics they write about.
This is a classic digital PR strategy and is covered in our expert guide.
How does Authoritas discover influencers?
Every month we make hundreds of millions of SERP requests across 40 major markets. When we find influencers ranking, we annotate our database and link the related data together in a graph database so the relationships are easy to explore.
We then supplement this by looking for named contacts on the key pages that are ranking for your monitored keywords in your project. This gives us breadth and depth of contacts to go after in almost every conceivable niche.
Does this help me find influencers on YouTube, Instagram or TikTok?
Not today. But if this is something that interests you then please do let us know.
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Google's new SERP layouts, featuring AI Overviews, are disrupting traditional SEO visibility and rank tracking models. The AI Overviews, now rolling out globally, introduce complex changes that challenge the definition of a top-ranking site. SEOs must adapt their strategies to navigate these significant shifts in search results presentation.
This is the next wave of our in-depth research into the impact Google's new AI-generative results are going to have on SEO. This time we focused on the impact on brand terms, brand + product or service, brand + generic terms and compare the results to generic terms and product or service terms. The SERP is going to change and it's going to have an impact across all 15 markets we studied.