Discover the lead writers, authors and influencers in your industry and easily integrate your SEO and content marketing efforts with your PR and outreach strategies
Entity Search uncovers the people behind the content that ranks well so that you can build relationships with them.
Connect with key influencers, the super-spreaders that can supercharge the reach of your content amongst relevant potential customers.
Want to know how to find and build relationships with influencers in your niche?
People mean different things when they talk about Influencers. We are focused on helping you discover and build relationships with people that are writing for websites in your niche. We believe by doing this you can find new partners, new writers for your blog, new speakers for your webinars and of course, new potential fans, affiliates and advocates for your products and brand.
We use our proprietary SERP data containing billions of website pages and keywords to find writers on almost any topic. We then narrow this down even further using your monitored keywords, to find people with a deep interest in your niche.
These writes can help you drive organic traffic as they can generate real organic traffic from real buyers. Clearly the topical relevance and authority of these authors will go a long way in improving your organic rankings.
Well, contacting writers for a publication is a very good way to get links. Especially, if you can lead with a relevant angle having looked at their previous articles and keywords/topics they write about.
This is a classic digital PR strategy and is covered in our expert guide.
Every month we make hundreds of millions of SERP requests across 40 major markets. When we find influencers ranking, we annotate our database and link the related data together in a graph database so the relationships are easy to explore.
We then supplement this by looking for named contacts on the key pages that are ranking for your monitored keywords in your project. This gives us breadth and depth of contacts to go after in almost every conceivable niche.
Not today. But if this is something that interests you then please do let us know.
If everyone else is using famous SEO brands such as SEMrush, Ahrefs or Moz then how are you going to gain a competitive advantage?
Expert content from our team and our friends. Read our original SEO research studies, news about our software, algorithm updates, SEO advice and opinion.
This post breaks down the best AI brand monitoring tools, helping SEO professionals, PR teams, and marketers track brand visibility, sentiment, and AI-generated citations across platforms like Google AI Overviews, ChatGPT, and Perplexity AI. Find out which tools offer the best insights, competitive analysis, and reporting to keep your brand ahead in the AI era.
Our latest research study delves into the volatility of Google’s search results, focusing on AI Overviews, organic rankings, and SERP layout shifts. Over a two-to-three-month period, we found that 70% of ranking pages in AI Overviews change, highlighting a significant fluctuation compared to organic rankings. Interestingly, AI Overview rankings and snippets evolve independently of organic results, and changes in SERP layout have minimal impact on ranking stability. With AI-generated search results constantly shifting, understanding SERP volatility is critical for SEO strategies. Read our full report to explore key insights, methodology, and actionable takeaways.
This unique AI Overview research conducted with Dave Cousin (DavetheSEO & Co.) analysed 10,000+ keywords to reveal how AI Overviews appear differently across search intents. Problem-solving and specific question intents dominate AIO appearances (74% and 69% respectively), while topic research shows surprisingly low rates (3.37%). The findings suggest SEOs should prioritise intent-specific optimisation strategies, especially for problem-solving and specific question content.
