You're an SEO, so you're probably already using ScreamingFrog or another SaaS crawler - so what does Authoritas give you that's different?
For hardcore technical SEO audits, Authoritas’ powerful site crawler can help you identify broken links and duplicate content. Find what’s broken, and fix it fast.
Compare scheduled crawls or crawl on-demand.
Evaluate how well each crawled page is performing for its targeted keywords.
Review potential SEO visibility and page optimisation for mapped pages and keywords.
Do the pages you’re trying to rank have a sufficient number of internal and external links and optimal link anchors to facilitate a high-ranking position for your targeted keywords?
Use organic sessions to prioritise which pages to attend to.
Evaluate traffic sources, user engagement metrics and the sales/conversions value contributed by a page.
Our crawler can answer many questions about your own website and your competitors’ sites.
Join the dots between technical and content work on your website and the impact it has on your search engine rankings. You can even use our AI Assistant to write your meta data for your pages.
Once you’ve fixed your site’s major technical SEO issues and any on-page SEO problems and have mapped each page to your target keywords. Then you can check whether each page has enough internal and external links to rank.
The additional layer of analytics data helps you with many SEO tasks and projects such as content audits and website migrations.
Indexing and crawling are two different but related concepts that are important to understand for any website owner and for anyone interested in search engine optimisation.
When Google sends its spider (Googlebot Smartphone) to crawl your website it starts to visit pages to download and analyse your content and website code. Google then decides how much of your site content is worthy to get indexed. Google will come back and crawl your site at the time interval that it determines.
This is a fairly large topic. A good starting point is creating a Google Webmaster Tools account and reading Google’s guidelines for webmasters.
Crawling refers to the actions undertaken by a software programme commonly referred to as a web spider which visits your website and downloads content from your pages.
Indexing refers to how the crawled and downloaded data is stored and presented to users.
Crawling and indexing is something that all search engines do.
When SEOs talk about crawling, they are normally referring to one of two things;
1. Either Googlebot (smartphone) which is crawling your website to index and display your content in Google’s (or other search engines) search engine results pages; or
2. A site crawl that the SEO has done using an SEO crawling tool to find technical and content issues that might be getting in the way of Googlebot and might be preventing all your content being crawled, indexed and ranked.
The Authoritas spider follows similar methodology to Googlebot, to crawl all the pages on your website. The amount of data and depth of data shown by Google in Google Webmaster Tools will differ from the Authoritas crawler.
But the Authoritas crawler will also merge the website crawl data with other useful metrics from Google or Adobe analytics, backlink data from Majestic and Authoritas ranking data to give you far more actionable advice.
Oh, and of course you cannot crawl competitors’ websites using Googlebot!
This will vary according to the size of your website and how authoritative it is in Google’s eyes. A well-established site with millions of users and rapidly changing content, like the BBC home page for example, will get crawled extremely frequently (multiple times per hour) but a newly indexed websites with a few static pages and no links may only get crawled every few days.
To see how often you are getting crawled you can see a chart in your Google Search Console account.
To see which search engine bots are crawling your site the best place to start is to check your server logs.
Server logs can be difficult to get at, depending on your technology stack and technical skills and can be very large.
We have a new product in beta that makes this much, much easier – feel free to contact us for a free trial.
If everyone else is using famous SEO brands such as SEMrush, Ahrefs or Moz then how are you going to gain a competitive advantage?
Expert content from our team and our friends. Read our original SEO research studies, news about our software, algorithm updates, SEO advice and opinion.
This post breaks down the best AI brand monitoring tools, helping SEO professionals, PR teams, and marketers track brand visibility, sentiment, and AI-generated citations across platforms like Google AI Overviews, ChatGPT, and Perplexity AI. Find out which tools offer the best insights, competitive analysis, and reporting to keep your brand ahead in the AI era.
Our latest research study delves into the volatility of Google’s search results, focusing on AI Overviews, organic rankings, and SERP layout shifts. Over a two-to-three-month period, we found that 70% of ranking pages in AI Overviews change, highlighting a significant fluctuation compared to organic rankings. Interestingly, AI Overview rankings and snippets evolve independently of organic results, and changes in SERP layout have minimal impact on ranking stability. With AI-generated search results constantly shifting, understanding SERP volatility is critical for SEO strategies. Read our full report to explore key insights, methodology, and actionable takeaways.
This unique AI Overview research conducted with Dave Cousin (DavetheSEO & Co.) analysed 10,000+ keywords to reveal how AI Overviews appear differently across search intents. Problem-solving and specific question intents dominate AIO appearances (74% and 69% respectively), while topic research shows surprisingly low rates (3.37%). The findings suggest SEOs should prioritise intent-specific optimisation strategies, especially for problem-solving and specific question content.