As Google continues to evolve its search capabilities, the introduction of AI Overviews (AIOs), formerly known as Search Generative Experience (SGE), has created a huge upheaval for SEO professionals. Understanding the alignment between organic and generative search results has become critical for understanding search intent and maintaining competitive visibility. This post introduces the Authoritas GOA Score™ (Generative to Organic Alignment) and OGA Score™ (Organic to Generative Alignment) as two essential metrics for assessing this alignment and provides practical guidance on how to leverage these insights in your SEO strategy.
Dashboards for SEO
You don’t need to hire a developer to create your own customised and actionable SEO Dashboard. Simply click a few buttons and drag and drop a few widgets.
SEO dashboards for ecommerce, local SEO, multi-location or multinational SEO teams
Platform Dashboards
Create multiple dashboards and customise widgets in the platform yourself. Covering keyword ranking, share of search%, backlinks, analytics and more.
Google Data Studio
We have a range of pre-built SEO dashboards for Google Looker Data Studio that are ready-to-go or available for you to customise.
DIY SEO Dashboards
Use our platform API or our Big Query integration to export data from our platform and connect it to your in-house SEO dashboards and systems, or integrate your SEO data seamlessly into other 3rd party dashboarding tools and BI tools such as PowerBI and Tableau.
Custom SEO Dashboards
We can help you create insightful dashboards that you need for c-level and operational SEO teams around the world. Whether you want your SEO data visualised in PowerBI or Tableau, or, whether you want a bespoke designed report for 100 markets, we’ve got you covered.
Create multiple drag-and-drop SEO reporting dashboards in the app
You don’t need to hire a developer to create your own customised and actionable SEO Dashboard. Simply click a few buttons and drag and drop a few widgets and you are done.
Free Google Looker Data Studio templates for SEO
We sync your platform data to Big Query and connect it to Data Studio. This allows you to integrate it with your own business data (e.g. Paid Search data) and has many advantages over basic connectors offered by other SEO platforms.
Integrate our data into your SEO dashboards and internal systems
We make it easy to use our platform API or our Big Query integration to extract the information you need, when you need it.
Custom SEO Dashboard
creation service
If you have a tricky requirements or lack the in-house time and resources to build exactly what you need then please talk to us about what we might be able to do for you.
FAQs about SEO dashboards
What is an SEO Dashboard?
An SEO dashboard is typically a web page showing useful summary performance about your website’s organic traffic.
You can create an SEO dashboard easily in an SEO platform like Authoritas or another website analytics platform (e.g. Adobe, Google Analytics) or general SaaS dashboarding software (e.g. Domo, Google Data Studio, Klipfolio and hundreds of others) and in specific business intelligence tools (e.g. PowerBi, Tableau) if you connect them to your database or APIs.
The best SEO dashboards combine and summarise headline data from many different sources such as Google Analytics, Google Webmaster Tools, a keyword rank tracker like Authoritas, a website crawler and a link data provider like Majestic.
The important consideration is context; you really need to understand who your competitors are and how they are performing to determine how well you are doing and what you need to do to perform even better.
What are SEO dashboards for Google Analytics?
These are specific dashboards that contain widgets solely focused on SEO data and insights. Typically, these would contain key widgets and metrics such as:
• Organic Traffic over time
• Organic conversions over time
• Organic revenue or ecommerce transactions over time
• Organic Referrals
• Desktop vs Mobile Organic Sessions
• Top Organic Landing pages and engagement metrics (bounce rate, time on site)
• Slow loading pages
How do I build my own dashboard?
There are a few different ways that you can go about building your own dashboard. One way is to use a pre-made dashboard software, such as Tableau, QlikView, or Microsoft Power BI.
These software programs allow you to create custom dashboards by dragging and dropping different widgets onto your canvas. Another way to build a dashboard is to use a programming language such as Python or R.
With this approach, you would need to create the dashboard from scratch by coding the different widgets and visualisations. This can be a more difficult process, but it also gives you more flexibility in terms of the look and feel of your dashboard.
No matter which approach you choose, there are a few key things to keep in mind when building a dashboard.
1. Choose the software you want to use to create your dashboard.
2. Decide what data you want to include in your dashboard.
3. Choose the layout and design for your dashboard.
4. Collect the data and create the dashboard.
5. Test the dashboard to make sure it is working correctly.
6. Make any necessary changes or adjustments.
7. Publish and share your dashboard.
What are SEO Dashboard Templates?
These are pre-configured dashboard that users can share and are common in tools such as Google Analytics. This is a great way for experienced users to share their knowledge by providing actionable dashboards that others can easily adopt.
Do you have example SEO Dashboards?
Yes, if you configure your site on our platform then you can easily use any of the pre-configured dashboards set out on this page. We also provide full platform training to all clients and can configure your dashboards as part of this.
We can also offer professional services to create advanced big data powered SEO dashboards for SEO agencies, eCommerce sites and multi-national enterprises.
How do I create a SEO dashboard in Google Analytics?
Creating a SEO dashboard in Google Analytics using the interface is a very simple process.
First, you need to log into your Google Analytics account and then navigate to the website for which you would like to create a SEO dashboard.
Once you have loaded the website, click on the “Admin” tab in the top navigation bar and then select “Customization” in the menu on the left-hand side of the page.
Once you have clicked on “Customization”, you will be taken to the page where you can create custom reports and dashboards.
To create a new dashboard, click on the “New Dashboard” button in the top. Then just add the widgets you want.
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Google's new SERP layouts, featuring AI Overviews, are disrupting traditional SEO visibility and rank tracking models. The AI Overviews, now rolling out globally, introduce complex changes that challenge the definition of a top-ranking site. SEOs must adapt their strategies to navigate these significant shifts in search results presentation.
This is the next wave of our in-depth research into the impact Google's new AI-generative results are going to have on SEO. This time we focused on the impact on brand terms, brand + product or service, brand + generic terms and compare the results to generic terms and product or service terms. The SERP is going to change and it's going to have an impact across all 15 markets we studied.