Straightforward programmatic access to key SEO data from your projects managed in our SEO platform
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The Platform API is used both by large in-house SEO teams at major brands and by SEO agencies looking to improve internal efficiencies in SEO project management by automating site audits, pre-sales pitches and client reporting.
We facilitate the extraction of the most essential data from your SEO projects including; keyword ranking, Share of Search, Market Winners, Tag Analysis, website crawling, link campaigns and backlink data.
It is part of the Advanced and Expert level business packages and is available on all Agency packages.
You will find it tough to use the platform API without having a reasonable level of software development experience.
If you lack these skills in-house, then you can try either of our no-code SEO solutions.
The platform is ideal if you need data to power your in-house systems and want a User Interface for your SEO team
You will find it tough to use the platform API without having a reasonable level of software development experience.
The API is robust and comprehensive in nature, as it allows your SEO team to use the User Interface whilst facilitating the management of potentially thousands of SEO projects and campaigns programmatically, by allowing you to send new projects and keywords to the platform, as well as amending and deleting existing projects.
You will need to create a system capable of sending jobs (API queries) in batches on-demand or on a schedule, that’s also capable fo processing, parsing, storing and visualising the data returned.
If you lack these skills in-house, then you can try either of our no-code SEO solutions.
SEO Plugin for Google Sheets
Big Query and Google (Looker) Data Studio platform integration.
You just need to setup an account and we handle the rest for you.
The Platform API is used both by large in-house SEO teams at major brands and by SEO agencies looking to improve internal efficiencies in SEO project management by automating site audits, pre-sales pitches and client reporting.
It is included in the Advanced and Expert level business packages and is available on all Agency packages.
Checkout our Pricing page for details.We facilitate the extraction of the most essential data from your SEO projects including; keyword ranking, Share of Search, Market Winners, Tag Analysis, website crawling, link campaigns and backlink data.
The data is returned to you in XML format.
All the information your engineer will need to get started making and receiving API requests is set out here:
Platform API DocumentationComplete the form and we'll automatically send you a free trial API key with 1,000 free API queries and some simple instructions to get you started quickly.
Expert content from our team and our friends. Read our original SEO research studies, news about our software, algorithm updates, SEO advice and opinion.
This post breaks down the best AI brand monitoring tools, helping SEO professionals, PR teams, and marketers track brand visibility, sentiment, and AI-generated citations across platforms like Google AI Overviews, ChatGPT, and Perplexity AI. Find out which tools offer the best insights, competitive analysis, and reporting to keep your brand ahead in the AI era.
Our latest research study delves into the volatility of Google’s search results, focusing on AI Overviews, organic rankings, and SERP layout shifts. Over a two-to-three-month period, we found that 70% of ranking pages in AI Overviews change, highlighting a significant fluctuation compared to organic rankings. Interestingly, AI Overview rankings and snippets evolve independently of organic results, and changes in SERP layout have minimal impact on ranking stability. With AI-generated search results constantly shifting, understanding SERP volatility is critical for SEO strategies. Read our full report to explore key insights, methodology, and actionable takeaways.
This unique AI Overview research conducted with Dave Cousin (DavetheSEO & Co.) analysed 10,000+ keywords to reveal how AI Overviews appear differently across search intents. Problem-solving and specific question intents dominate AIO appearances (74% and 69% respectively), while topic research shows surprisingly low rates (3.37%). The findings suggest SEOs should prioritise intent-specific optimisation strategies, especially for problem-solving and specific question content.
