Not another bloody SEO platform?

An SEO platform or software suite is typically a cloud-based piece of software that is delivered over the internet as a subscription service (“SaaS software”).  There are a few remaining desktop PC and Mac software suites, but most modern SEO toolsets are now SaaS.

There are thousands of different SEO tools online today, but a tool solves a single use case, whereas a platform is a collection of SEO tools that are integrated together to solve multiple use cases in one place.

There are about a dozen or so SEO platforms worldwide that can truly be described as providing a comprehensive all-encompassing SEO technology solution that has data and solution to cover the whole SEO process from keyword and market research, through to keyword rankings, content optimisation, backlinks and SEO reporting.

Authoritas is one of these SEO platform companies, others include; Brightedge, Conductor, SEO Clarity, Searchmetrics, Ahrefs and SEMrush.

1. Longevity in the market and a proven track record.  Today, it’s easier than ever to create a SaaS SEO app that caters to a single use case and platforms can come and go.  What will happen to your data if they disappear overnight?

2. Scalability.  It’s easier than ever to create a SaaS SEO app that caters to a single use case and handles a limited number of customers.  But its’s much harder to create a robust platform that satisfies a number of critical SEO use cases and a huge volume of websites and data.

3. A well-rounded feature set.  An all-in-one platform must help you through all 6 stages of a successful SEO project with tools and data to help you research the industry, create forecasts to justify SEO budget, plan your SEO and content strategy, audit your website, optimise and create content and run and measure outreach campaigns.

4. First-class support from senior SEOs.  Healthy and growing organic traffic is the lifeblood of most online businesses.  Get the best advice and help from senior SEOs who have been in the industry for years, not junior client success managers fresh out of college.

5. Great value-for-money.  Some of the so-called ‘enterprise SEO platforms’ charge an arm-and-a-leg for their software.  You know who they are.  But there are many better alternatives to some of the bigger enterprise SEO tool companies.  Authoritas is one, but of course there are others.  Go with a provider that has an open and transparent pricing model.

Our SEO platform and API offers a multitude of essential SEO tools, data and insights to help professional SEO teams succeed.

We believe in creating a continuous, virtuous circle of SEO success.  This means we are focused on building SEO tools that help you with every stage of the Authoritas 6 stage SEO process which cover;

1. Market and Competitor research
2. Technical SEO auditing
3. SEO strategy and forecasting
4. Content creation and optimisation
5. SEO outreach PR and link building
6. Measuring results and refining your approach.

Explore the ‘Tools’ menu and find over 25 different SEO modules that will help your current SEO project gain real momentum.

There are lots of questions you need to ask about the software vendor, their capabilities and credentials and their experience in your niche.  You also need to do a deep dive into your specific requirements and how well the vendor’s software meets your needs.  

We’ve produced an easy-to-use Excel template that you can copy and update before sending out to your long-list of potential vendors.  We’d love it if you would include us in your long-list when you’ve finished your RFP document.

SEMrush is one of the longest established SEO platforms in the industry.  

It has tools and data covering paid and organic search as well as social.  But because of its size, it is unlikely to give you the attention and support of senior leaders within the business that Authoritas will, to help you maximise the data to achieve your business goals.

Authoritas has many, but not all, of the same kind of data and tools as SEMrush.  The biggest difference, is that we will go to an unparalleled level of depth, providing you advanced granular data and filters to aid decision making.

Ask yourself this, if many of your competitors are also using SEMrush how do you get a competitive edge?

You can read some of the main differences in the article referenced below.  But, perhaps the best way to decide is to spend some time with us discussing how we can bring our SEO tools and data to bear on your SEO projects to drive results that have real commercial impact.

Ahrefs is another of the major players in the SEO tools industry.  They have a comprehensive SEO platform with 5 key SEO tools.  The strengths of the tool lies in the data they collect across millions of keywords worldwide.  This gives you high-level data for most domains worldwide.

Authoritas has similar SEO tools and more besides, with the main difference being that senior members of our team work alongside your team, meeting regularly to help harness and customise the power of our SEO technology, APIs and data to give you a competitive advantage.  

Ask yourself this, if many of your competitors are also using ahrefs how do you get a competitive edge?

Many of our clients use Authoritas in conjunction with ahrefs or SEMrush to get an extra edge over their competitors.

You can read some of the main differences in the article referenced below.  But, perhaps the best way to decide is to spend some time with us discussing how we can bring our SEO tools and data to bear on your SEO projects to drive results that have real commercial impact.

No, definitely not.  Firstly, we don’t have any.  Secondly, you alone determine whether a collaboration with us is what you desire.  

You can self-serve and never speak to anyone if that’s your preference. You can create a free account from our pricing page.

Once you’ve satisfied yourself that the platform is right for your business, you can book some free onboarding and training time in with a senior member of our team, or, if you prefer you can simply use our free online learning resources and tutorials and never speak to us (which would be a shame as one of the best things about our industry is meeting new SEOs and sharing success stories and challenges to help each other succeed).

If you would prefer to speak to someone upfront then we would be delighted to have an online meeting with you.  You will meet with a senior member of our team who has many years of SEO experience, so they understand your pain and challenges and can give you a no-nonsense assessment of whether we are a good fit.  

Just complete and submit your details on the form on this page and we’ll be immediately.