On-page SEO optimisation is the process of optimising a website's content, structure, and associated coding to improve a site's visibility and organic search results.
On-page optimization is used to improve a site's ranking in the search engine results pages (SERPs), and it is a key component of an effective SEO strategy. It’s one of the most important aspects of SEO, and it’s something that every website owner should be focusing on.
The goal of on-page SEO is to make it as easy as possible for search engines to understand what a given page is about. By optimising your page content, title tags, meta descriptions, headers, and other elements, you can make it easier for search engines to determine what your page is about and rank it accordingly.
There are a range of different types of on-page optimisation, and each type is used for a specific purpose. Some of the most common types of on-page optimisation include title tags, meta descriptions, header tags, image optimisation, and canonicalisation. On-page SEO is a process that requires ongoing attention and optimisation. important to satisfy your website's users, not just the search engines.