Harness the world’s leading AI platforms -
‍Master visibility in the age of AI-driven search

Authoritas connects directly with today’s most advanced AI models—from OpenAI’s GPT and Anthropic’s Claude to Google, Gemini, and Perplexity—to give you unparalleled visibility into how these systems understand and surface your brand.

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Understand how AI models interpret, rank, and recommend content

Models behind platforms like ChatGPT, Gemini, Claude, and Perplexity are becoming the new gatekeepers of visibility. Each interprets information differently—pulling from diverse data sources, applying unique reasoning methods, and shaping how users encounter brands online. Authoritas helps you to track, analyse, and optimise your performance across these evolving AI ecosystems, giving your team the insight to act strategically and lead in the AI search era.

AI Share of Voice Tracking

Authoritas analyses real results from ChatGPT, Gemini, Claude, Perplexity, Bing Copilot and more to show how often your brand—and your competitors—are being cited. Track branded and unbranded queries separately to measure your true AI Share of Voice and uncover who’s winning across every model and platform.

Citation & Source Analysis

We reveal the domains, articles, and data that LLMs reference when generating answers about your business. Understand which publishers and content types influence AI responses—so you can identify gaps, correct misinformation, and strengthen the signals that matter most.

Sentiment & Reputation Monitoring

Track sentiment and tone across AI-generated content to understand how your brand is positioned in conversations. Identify bias, misinformation, and hallucinations before they spread—and take control of your narrative across multiple AI ecosystems.

Competitive Benchmarking

Benchmark your performance across all major AI models to see who gets cited, how often, and in what context. Identify emerging competitors, track content that earns visibility, and uncover the factors driving AI-generated brand preference in your market.

Audience & Intent Insights

Discover the real questions consumers ask across AI search engines. Map unbranded and branded queries to each stage of the buyer journey and uncover new opportunities to align your content with genuine customer intent and emerging search behaviour.

Custom AI Prompts & Model Comparisons

Design prompts to explore specific categories, buyer personas, or languages—and compare how different models interpret and respond. This unique capability helps your teams understand model biases, track visibility variations, and refine brand messaging for AI discovery.

Leverage AI search data into decisions.

We doesn’t just show you where your brand appears in AI results—it tells you why. By analysing the language, citations, and reasoning patterns used by major AI models, our platform identifies the underlying factors influencing brand visibility and perception. Discover what matters most to your audience, where competitors are winning, and which content themes are shaping AI-driven recommendations across your market.

Analyse Consumer Drivers – Discover which factors and features consumers care about most in AI conversations within your category.

Uncover Emerging Trends – Identify rising topics and questions across AI models before they surface in traditional search or social data.

Map Brand Associations – Understand which terms, themes, and attributes AIs link with your brand versus competitors.

Track Category Sentiment – Measure positive, neutral, or negative sentiment across key product categories and markets.

Identify Content Gaps – See which information or sources AI models rely on—and where your content is missing or under-represented.

Two angled panels listing different question types and descriptions on a blue background, including Informational, Where to Buy, Branded, Location-Based, Multilingual, Negatively Framed, Intent or Use-Case, and Technical or Product questions.

Understand the full path consumers take through AI search and use those insights to shape smarter strategies.

LET'S SEE WHAT STORY THE DATA TELLS

Optimise and Influence Your AI Visibility

With Authoritas, you don’t just analyse AI outputs—you influence them. Our optimisation tools help you refine brand visibility across every major AI model by addressing content gaps, strengthening authority signals, and improving how your information is surfaced and cited. Whether you’re enhancing your product messaging or mitigating reputational risks, we give you the clarity and control to guide AI-generated narratives in your favour.

Enhance Brand Citations – Identify missing citations and strengthen your brand’s presence across key AI search results.

Refine Content for AI Readability – Optimise content formats, structure, and language to increase visibility and citation frequency in LLM outputs.

Strengthen Topical Authority – Ensure AI models associate your brand with the right expertise areas and authoritative sources.

Mitigate Reputation Risks – Detect and correct misinformation or outdated data before it spreads through AI-generated content.

Influence AI Perception – Track how models interpret your messaging and adjust your digital footprint to shape favourable brand understanding.

Understand the full path consumers take through AI search and use those insights to shape smarter strategies.

LET'S SEE WHAT STORY THE DATA TELLS

Start Improving Your AI Search Visibility Today

See which sources and publishers models rely on in your category
Understand how often your content is surfaced across major AI platforms
Reveal where competitors outperform you in AI-generated answers
Identify third-party sites you need to be visible on
Understand cross-model differences to guide content & PR strategy
Get a full walkthrough of your brand’s AI search footprint

FAQs for Audience Research

What is the Authoritas AI Platform?

The Authoritas AI Platform helps brands monitor, analyse, and optimise their presence across major AI search engines and LLMs such as ChatGPT, Gemini, Claude, Perplexity, and Bing Copilot. It shows you how often your brand is mentioned, which sources are cited, and how you compare against competitors.

How is AI search different from traditional SEO?

AI search relies on large language models that generate conversational answers, rather than showing a list of web links. This means visibility now depends on how these AIs interpret and cite your brand — not just on keyword rankings.

Which AI platforms and models does Authoritas track?

We track results from leading AI models and platforms, including GPT, Claude, Gemini, Perplexity, Bing Copilot, Google AI Overviews, and SearchGPT — giving you coverage across all major ecosystems influencing user discovery today.

How does Authoritas collect AI data?

We combine direct API integrations with real browser crawls of AI UIs to capture authentic, user-facing results. This multi-source approach ensures you see what real users see — not just backend outputs.

What insights can I get from the platform?

You can measure AI Share of Voice, identify which sources are cited, track sentiment and brand perception, benchmark competitors, and uncover new consumer questions and category trends.

Can Authoritas detect misinformation or hallucinations?

Yes. The platform flags inconsistent or incorrect AI-generated mentions, helping you identify and mitigate misinformation before it affects brand reputation.

How often is AI data updated?

Tracking can be configured daily, weekly, or monthly depending on your needs. This ensures you always have up-to-date intelligence on how AI search engines represent your brand.

Can I analyse negative or reputation-related prompts?

Yes. The system can generate and test negatively framed prompts to help identify misinformation, bias, or brand risks in AI-generated content.

Does Authoritas support branded and unbranded analysis?

Absolutely. Our unique “Branded” and “Unbranded” Flows separate brand-specific queries from general category questions, giving you a clear, unbiased view of your market.

Can I upload my own keywords or prompts?

Yes. You can upload your own keywords, buyer questions, or even build custom prompts to explore specific personas, categories, or languages — for complete control over your analysis.

How does Authoritas help with competitive analysis?

The platform benchmarks your visibility against competitors, showing who’s cited more often in AI-generated answers, which content earns visibility, and where you can improve authority and coverage.

Is the platform suitable for global brands?

Yes. Authoritas supports multilingual and localised tracking, enabling international brands to analyse AI search visibility and sentiment across multiple markets simultaneously.

Harness the world’s leading AI platforms -‍Master visibility in the age of AI-driven search