Generate Smarter AI Prompts -
‍Get Deeper Market Insights

Leverage our platform to build targeted AI prompts that surface unbranded, branded, and competitor-related questions from real AI search conversations. Understand what consumers care about, track how AI models describe your brand, and turn insights into actionable SEO and reputation strategies.
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Smarter Prompts. Deeper Insights. Better Decisions.

Authoritas’ AI Prompt Generation helps marketing and SEO teams uncover the full picture of how audiences engage with brands in AI search. Build structured prompts to understand intent, track visibility across models, and identify new commercial opportunities; all in one intelligent workflow designed for strategic growth.

Audience Discovery

Uncover what consumers are really asking across AI search engines. Generate unbranded questions to map real audience intent, buying motivations, and content gaps across your product categories.

Custom Prompts

Build your own AI prompts to explore specific angles, from branded and negative queries, to multilingual or localised questions, giving you complete control over how you analyse your market.

Structured Insights

Transform unstructured AI conversations into organised, actionable data. Categorise prompts by product, journey stage, or sentiment to align insights with business and marketing priorities.

Start With a Framework, Not a List of Questions

Before generating prompts, you need a structure. Without it, you end up with a disconnected set of questions and insights that don’t scale — or worse, insights that mislead.

This is why we built the AI Composer: a tree-like framework that mirrors the way you think about your market:

Your website navigation
Your category hierarchy
Your content pillars
Your product lines
Your personas, journey stages, and key factors
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Six Prompt Families To Power Your Prompt Manifesto

Prompt Families are the backbone of structured AI Search research. Each family reveals different behaviours, and together they form a complete methodology for understanding how LLMs perceive categories, products and brands.

Unaided / Unbranded PromptsHow LLMs describe your category, the natural competitive set, and key decision factors with no brand hints.
Aided / Branded Prompts Prompts that insert your brand to see how well models understand it, what they associate it with, and how they position you.
Fit-for-Purpose / Relevance Prompts Tests how suitable your brand is for specific use cases or scenarios.
Reputation & Risk (Negative) Prompts Surfaces weaknesses, concerns, and latent reputation risks.
Competitive Head-to-Head Prompts Forced-choice comparisons showing which brand the model prefers — and why.

These six families form your Prompt Manifesto — a systematic method for generating the right prompts, in the right structures, across the right models, to produce insights that genuinely create competitive advantage.

LET'S SEE WHAT STORY THE DATA TELLS

Turn AI Prompts into Market Intelligence

Go beyond curiosity. Turn every AI prompt into measurable insight. With Authoritas, you can analyse which topics, factors and sources shape how AI engines discuss your market — helping you benchmark performance, identify opportunity gaps, and guide smarter SEO, PR and content strategies.

Benchmark Brand Visibility by tracking how often your brand appears in AI-generated answers — and how this compares to competitors.
Analyse Consumer Drivers to reveal which factors matter most in AI-powered conversations within your category.
Identify Source Influence by understanding which publications and domains shape AI responses.
Compare Sentiment Trends to monitor how brand perception shifts across models.
Spot Opportunity Gaps where AI answers have no dominant brand — signalling areas to win visibility.

Ready to see what the data reveals? Has this prompted you to take action? 😉

LET'S SEE WHAT STORY THE DATA TELLS

Built for Precision, Powered by AI

Designed for flexibility and control, you can create structured, repeatable prompt flows that reveal exactly how consumers think, what LLMs say, and where your brand stands across every AI platform.

Structured Prompt Flow to generate sets of related questions by category, topic, or intent to analyse audiences at scale.
Full Customisation to edit and refine prompts to target specific products, industries, or buyer journeys for deeper insight.
AI Engine Integration for running prompts across ChatGPT, Gemini, Claude, Perplexity, and others all from one unified dashboard.
Granular Filtering to segment outputs by sentiment, language, or geography to surface only the data that matters to your strategy.
Transparent Analysis to see every question and AI response behind the metrics no black boxes or hidden datasets.

Understand the full path consumers take through AI search and use those insights to shape smarter strategies.

LET'S SEE WHAT STORY THE DATA TELLS

Start Improving Your AI Search Visibility Today

  • See which sources and publishers models rely on in your category
  • Understand how often your content is surfaced across major AI platforms
  • Reveal where competitors outperform you in AI-generated answers
  • Identify third-party sites you need to be visible on
  • Understand cross-model differences to guide content & PR strategy
  • Get a full walkthrough of your brand’s AI search footprint

FAQs for Audience Research

What is the AI Prompt Generator?

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The AI Prompt Generator is a feature within the Authoritas AI Search Platform that helps you create structured, targeted AI prompts to analyse how consumers engage with topics, products, and brands across AI search engines.

How does it work?

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It generates systematic sets of questions such as branded, unbranded, or negatively framed sets, which you can run across AI platforms like ChatGPT, Gemini, Claude, or Perplexity to understand visibility, sentiment, and market positioning.

What makes it different from other AI tools?

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Unlike generic prompt tools, Authoritas structures prompts for commercial research. It focuses on uncovering actionable insights tied to brand visibility, sentiment, and audience drivers within AI search ecosystems.

Who can benefit from using it?

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SEO teams, content strategists, PR professionals, and brand managers who want to understand how their brand and competitors are represented in AI search results.

Can I create my own custom prompts?

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Yes. You can build fully custom prompts to explore specific categories, buyer stages, sentiment types, or product lines giving you complete flexibility in your research.

Does it work across multiple AI engines?

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Absolutely. You can compare how different AI models, including ChatGPT, Gemini, Claude, and Perplexity, answer the same questions to assess brand visibility and bias across engines.

What kind of insights can I get?

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You’ll uncover how AI search engines frame your market, which factors influence responses, what sources they reference, and how consumers might perceive your brand or competitors.

Can I analyse negative or reputation-related prompts?

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Yes. The system can generate and test negatively framed prompts to help identify misinformation, bias, or brand risks in AI-generated content.

Can I use custom prompts to go deeper?

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You can use fully customisable AI prompts to explore any angle: brand questions, competitive comparisons, objections, pain points, negative sentiment, category trends and more.

How does this support SEO and content strategy?

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AI Prompt Generation helps you discover new audience questions, identify content gaps, and align messaging with what AI models actually surface, strengthening your SEO and brand visibility.

Is the data exportable?

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Yes. You can export prompt results and insights for integration into your existing analytics, reporting, or content workflows.

How often should I run AI prompt research?

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You can run prompt research as often as you need — from hourly campaign monitoring to weekly, monthly, or fully ad-hoc schedules. Different prompt families behave with varying levels of stability, and we help you choose the right cadence to capture meaningful shifts in visibility, sentiment, and source influence.