Take Control of Your Brand’s Presence in AI Search

Authoritas gives SEO, digital marketing, and PR teams full visibility into how ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Google AI Overviews and Bing Copilot Search talk about your brand. Track your share of AI answers, uncover the questions consumers are asking, monitor sentiment, analyse competitors, and take action to strengthen your authority across every major AI platform.

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See What Consumers Really Ask in AI Search

Consumers are asking AI search engines questions that they never asked Google or Bing. Questions are rich in context and more conversational than traditional SEO keyword phrases and most tools can’t show you what they are.

With our AI-guided question generation, you can systematically map the full landscape of unbranded, branded, informational, commercial, multilingual, and localised queries that customers are asking across ChatGPT, Perplexity, Claude, Gemini, DeepSeek and others. Build structured question sets by category, subcategory, buyer journey stage, persona, or market, giving your team the visibility needed to understand demand, uncover key factors, and optimise content with precision.

Generate structured unbranded and branded AI search questions for any category or subcategory.

Discover the key factors LLMs believe matter most in purchase decisions.

Create multilingual and localised question sets for global and regional markets.

Build custom prompts to explore top-of-funnel, branded, negative, or niche query types.

Analyse questions across buyer personas and the full buyer journey.

Two angled panels listing different question types and descriptions on a blue background, including Informational, Where to Buy, Branded, Location-Based, Multilingual, Negatively Framed, Intent or Use-Case, and Technical or Product questions.

Understand which pages are already being cited and which responses they're being cited for.

LET'S SEE WHAT STORY THE DATA TELLS

See Exactly How AI Models Talk About Your Brand

AI search engines don’t follow traditional ranking signals which is why your SEO tools can’t tell you how often your brand is actually mentioned in AI-generated answers. Our AI Search Optimiser tracks your Share of Voice, brand mentions, and sentiment across ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Google AI Overviews and Bing Copilot Search. Compare your visibility across models, analyse responses line-by-line, and identify where you’re winning, losing, or misrepresented.

Measure your Share of AI Search across every major AI engine and model.

Compare brand mentions against competitors.

Analyse sentiment across platforms to detect positive, neutral or negative trends.

Review every AI response to understand accuracy, context and tone.

Identify platform-specific issues where one model underperforms.

Understand your performance across all important LLMs to find your weak spots.

LET'S SEE WHAT STORY THE DATA TELLS

Start Improving Your AI Search Visibility Today

See which sources and publishers models rely on in your category
Understand how often your content is surfaced across major AI platforms
Reveal where competitors outperform you in AI-generated answers
Identify third-party sites you need to be visible on
Understand cross-model differences to guide content & PR strategy
Get a full walkthrough of your brand’s AI search footprint

FAQs for Audience Research

Why do I need to track my brand in AI search engines?

AI answers increasingly influence consumer decisions, and if your brand isn’t being cited in these responses, you’re invisible to a fast-growing new audience segment.

How is this different from traditional SEO tools?

Conventional tools track rankings and backlinks, but they can’t show you the questions AI platforms use, the citations AI models rely on, or how often your brand is mentioned in AI-generated responses.

Which AI platforms do you support?

We track visibility across ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Google AI Overviews, Google AI Mode, and Bing Copilot Search via APIs and real UI crawling.

Can I analyse both branded and unbranded queries?

Yes. You can generate structured sets of branded, unbranded, informational, commercial, negative, multilingual, and local queries tailored to your market.

How does the platform measure Share of AI Search?

We evaluate how frequently your brand is mentioned across AI answers for your chosen question sets and compare this against your competitors across all supported AI engines and models.

Can I review the actual answers AI engines generate?

Absolutely. Every response is stored so you can inspect the exact wording, context, sentiment, and sources behind each AI-generated answer.

Does this help with reputation management?

Yes. You can detect negative sentiment, identify misinformation, generate negative-framed prompts, and track the sources and platforms contributing to reputational risks.

How does the platform help with competitive intelligence?

You can see which competitors dominate AI search, which sources reference them, and where opportunity gaps exist where no brand currently leads.

Can I see which sources AI models rely on most in my niche?

Yes. We reveal the top publications and pages LLMs use, helping you prioritise PR, outreach, and content efforts to influence the sources AI models trust.

Do you support international markets?

Yes. You can generate queries in different languages and local contexts, enabling structured, consistent analysis across global or regional markets.

How often are AI search results updated in the platform?

You can schedule recurring crawls or run tests on demand. This ensures you always see the latest answers, citations, sentiment changes, and competitor movements across all AI engines.

Can I export insights for reporting or stakeholder updates?

Yes. All data, including AI answers, sentiment summaries, share-of-search charts, and source analysis can be exported for presentations, reporting, or integrating into your internal workflows.