AI Search Insights for Retailers -
‍Track, Optimise & Sell

At last — an optimisation tool built for online retailers. Understand how your brand and product listings appear in AI-powered buying journeys.
get your free ai search market report

We track all major LLMs and AI Search engines

so you know where your brand is featured

so you know where your brand is featured

how your products are performing

how your products are being described

which retailers and sources are being cited

so you know where your brand is featured

The rapid rise of AI is transforming how consumers discover and choose products online

We track all the major LLMs and AI Search Engines — so you know how your eCommerce sites are performing.

See how your brand and products are represented in AI shopping results

Benchmark against competing retailers and marketplaces

Discover which product pages or reviews are being cited

Uncover visibility gaps that may be costing you sales

What Are LLMs Saying About Your Brand?

AI-generated content is reshaping how customers discover products and brands. But how often do your products appear in AI search results? Are your competitors owning the conversation? Traditional SEO tracking tools don’t provide these answers — but we do.

Track AI Share of Voice across both branded and unbranded product searches
Compare citations across engines to see which competitors dominate each category
Monitor daily, weekly, and monthly changes to your AI visibility
Optimise your AI presence to influence how customers perceive your brand

Now is the time to establish a lead - AI referrals are growing and driving sales worldwide

Get a free Share of AI Search Report

Understand your Audience and how they are using AI Search Engines

Use our interactive, AI-driven question builder to simulate how different customer personas search for products — from awareness to decision.

Generate buyer personas and explore how they search for your products
Identify which factors influence purchasing decisions in each category
Upload or generate long-tail queries and multilingual search phrases
Segment results by audience type to find gaps in AI coverage
Discover where missing citations could be damaging your brand in key niches

Custom AI Prompt generation: Unlike some other AI search software solutions, we give you full control and transparency into the questions that underpin your data insights.

Test our AI Prompt generation for free

Influence AI Brand Perception and guide how shoppers see you

LLMs don’t just list product options — they shape how your brand is perceived at scale. Ensure you’re represented accurately and favourably across all AI search platforms.

Analyse sentiment to see whether your brand is described positively or negatively

Spot misinformation or outdated claims about your products

Monitor changes in brand perception over time and across platforms

Detect and mitigate hallucinated content or false AI responses before they damage trust

Exclusive to Authoritas: You can even create a set of questions framed negatively to unearth all the possible negative things LLMs could say about your brand or your competitors.

Discover the sources the LLMs cite

Why AI Search matters for eCommerce

AI-driven search is rapidly replacing traditional discovery journeys.

AI Overviews & Generative Results: Product recommendations now appear instantly in generative search snapshots
AI Chatbots as Shopping Assistants: Buyers ask questions like “What’s the best waterproof jacket under £100?” and LLMs answer instantly
First Movers Win: eCommerce brands who act now will dominate future AI citations and product listings

Unique to Authoritas: Segment your analysis by category, subcategory, buyer persona, buyer journey stage and key factors that influence purchase decisions

Get category-level performance insights

Track eCommerce Visibility & Impact in AI Search

AI citations drive more than visibility — they impact awareness, trust, and conversions. Our real-time, multi-model tracking gives you a clear edge.

Accurately measure Share of Voice for both branded and unbranded queries
Compare product mentions across models like GPT-4o, Claude, Gemini and more
Upload your own product keywords or import from your catalogue
Choose flexible tracking intervals — from hourly to monthly
Track trends by category, sub-category, and product features

Exclusive to Authoritas: Our Branded vs. Unbranded Flow removes bias, letting you track true competitive performance across the buyer journey.

what are you waiting for?

Get unmatched retail competitive intelligence

Go beyond basic benchmarking. Analyse where and how rival retailers, marketplaces, affiliates — and even your own content — are being cited by AI. Understand which third-party sources LLMs are referencing and uncover missed opportunities to get your products and brand mentioned.

See which third-party publishers, affiliates, or marketplaces are being cited
Identify which content (yours or theirs) LLMs are using to answer product queries
Track citation trends across multiple AI search engines and models
Pinpoint where you're missing entirely — and give PR teams the data to fix it

Our custom AI flows give you an objective, unbranded market view and strategic branded comparisons — so you can identify gaps and take action with confidence.

LET'S SEE WHAT STORY THE DATA TELLS

We’re here to help you build a winning eCommerce strategy for the AI age

  • Gather comprehensive data to guide product, marketing and PR decisions
  • Track every category you sell in and see what LLMs are recommending — and why
  • Analyse your competitive presence and how your products are cited, compared and described by AI
  • Identify where AI engines rely on marketplaces, affiliates or publishers — and how to get included
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AI Search eCommerce FAQs

Can I track if my products are appearing in ChatGPT, Google, Gemini, or Perplexity?

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Yes. We track real-world results by crawling the interfaces of AI platforms like ChatGPT, Google AI Overviews and Perplexity, and combining that with API data from the major LLMs. You’ll see exactly when and where your brand or products are being mentioned, described, or recommended.

How is this different from traditional SEO or rank tracking tools?

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Traditional SEO tools focus on Google rankings, backlinks, and keywords — but they don’t track AI-generated answers. Our platform shows how AI models present your products in search and shopping-related queries, giving you insights that traditional SEO tools miss.

Can we use this data to support licensing negotiations with AI companies?

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Absolutely. We provide concrete, defensible data on the volume and positioning of your citations across platforms—ideal for substantiating your value in variable revenue share licensing deals.

Can I track mentions of competitors, marketplaces, and affiliates?

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Absolutely. You can benchmark your AI visibility against direct competitors, online marketplaces, and affiliate content. See which retailers are dominating citations, and where your brand is missing entirely — valuable data for your SEO, PR, and partnerships teams.

Can I see which third-party sources influence AI product recommendations?

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Yes. We show you which publishers, review sites, and shopping guides are being cited by LLMs when recommending products — whether it’s yours or a competitor’s. This helps identify influence pathways and PR opportunities.  Unique to Authoritas, we can also show you whether an AI platform has a content licensing deal with a publishing company which owns multiple influential websites in your niche.  This can be useful for selecting media for your ad campaigns and your editorial/advertorial strategy.

Can I track branded and unbranded product queries separately?

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Yes. Our platform splits the analysis into:

Branded: Mentions of your brand or products directly (e.g. “Nike running shoes”)

Unbranded: Category-level queries (e.g. “best trail shoes”)

Can I upload specific products or keywords to track?

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Our system is remarkably flexible, and while it is tailored to generate the kind of questions that consumers search on these AI platforms, you can effectively upload what you like.  So, "Yes", you can upload SKUs, product names, categories, or long-tail queries — or generate them using our interactive custom AI question builder.

How do I measure sentiment or tone around my products or brand?

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Our platform automatically analyses how AI models describe your brand — positively, neutrally, or negatively — so you can monitor perception, identify misinformation, and support your reputation management.

How can PR and Content teams contribute to success in AI Search?

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Our data shows where your brand is missing from key AI responses or being misrepresented. This gives your PR and content teams actionable insight to fill gaps, improve authority, and target key referrers.

If you can get your brand referenced in the crucial sources that large language models are using to formulate their responses, this will go a long way to improving your overall share of brand mentions in AI.  

You can do this by:
- Getting your content team to write great articles and fill in the gaps
- Getting your PR team to get you placement on these crucial third-party websites

Can I compare my AI visibility with competitors?

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Yes. The Authoritas AI search platform provides you with:

- Visibility across different AI platforms and search types

- Sentiment comparison

- Citation gaps where your competitors are featured but you’re not

- Perfect for competitive analysis and shaping AI content strategies.

Do I need to be technical to use your AI brand tracker?

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Not at all. You can start tracking your brand and products using just your domain and product keywords.

Can I try it before committing?

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Yes. You can test 100 questions across one AI model to explore how your brand appears. Our SEO platform also includes a Freemium option with 1 site and 1,000 keyword rank checks per month.

Do you offer support and training?

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Yes. All eCommerce clients receive:

- Personal onboarding

- Training materials and guides

- Strategic check-ins and workshops

- Ongoing email and chat support